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TV Magic Provides Innovative HD Production Platform for the Crystal Cathedral Ministries

Unique Implementation of Avid Systems Enables Rapid Production and Delivery of Leading Religious Program to Broadcasters Worldwide

SAN DIEGO — Feb. 15, 2007 – TV Magic today announced it has designed, delivered, and installed a brand new HD production infrastructure for the Crystal Cathedral Ministries‘ “Hour of Power” series, one of the most watched one-hour religious services in America today. The unique installation features all-new production and post-production equipment supplied by TV Magic, including five Grass Valley HD cameras with Canon lenses and a Grass Valley Kayak production switcher that records directly into seven Avid nonlinear editing systems to enable editing of program content immediately following each Sunday service.

“We had reached a point at which it was no longer feasible to continue production with our existing analog equipment, and TV Magic offered us the most reasonable and flexible plan for making a cost-effective jump to a state-of-the-art HD production infrastructure,” said Jim Penner, executive producer of the Crystal Cathedral Ministries‘ “Hour of Power” series. “Our implementation of the Avid systems is a first-of-a kind, and TV Magic was extremely helpful as a technical liaison with Avid and other manufacturers as we integrated all of our production gear to create this new and very efficient workflow.”

The production studio for the “Hour of Power” is housed within the glass-sheathed Crystal Cathedral, designed by New York architect Philip Johnson. The Crystal Cathedral is the first church conceived and designed to be a television “super studio” for televised congregational Christian worship. The weekly show features an array of musicians and celebrated guests who participate in the services.

Using the new HD gear installed by TV Magic at the Crystal Cathedral, Penner and his staff are able to shoot during the live service and send ISO feeds and the director‘s cut to the Avid system, ready for editing just 10 minutes after the service concludes. By eliminating the need to digitize or ingest video following the service, the new production infrastructure gives editors more time to prepare the show for airing and create seven alternate versions for delivery to different international broadcast markets.

The seven Avid systems capture all video during the Sunday service, and on Monday they serve as individual edit bays for work on different segments of the program. All of the Avid systems are situated in the Crystal Cathedral studio‘s machine room, and an Avocent KVM switching system supplied by TV Magic gives editors the ability to select and work on any one of the machines remotely using monitors and keyboards installed elsewhere within the facility.

“Our main priorities were to update our existing plant and to get all of our Sunday content ready for editing both quickly and affordably,” added Penner. “TV Magic‘s innovative design and integration allowed us to achieve those goals and take the system online successfully. Now we‘re ahead of the HD curve, providing a much-improved SD signal to broadcasters and prepared to offer high-quality HD programming to the growing number of television stations making the leap to HD.”

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About the “Hour of Power”
Now in its 37th year, Robert Schuller‘s “Hour of Power” is a one-hour international television program that emanates from the weekly worship services at the Crystal Cathedral in Garden Grove, Calif. During each program Drs. Robert H. and Robert A. Schuller share messages of positive theology and interview dynamic individuals whose life experiences exemplify “possibility thinking.”

Launched on one station in 1970 in Los Angeles, the “Hour of Power” is now seen throughout United States on the Lifetime network, Trinity Broadcast Network (TBN), and more than 100 broadcast stations. According to Nielsen Ratings, the “Hour of Power” continues to be one of the most watched one-hour religious services in America. Its worldwide audience is estimated to be 20 million persons each week. More information is available at www.hourofpower.org.

About TV Magic
TV Magic is a California-based broadcast and A/V systems integrator and engineering company committed to providing its customers with the highest-quality service in the industry. Regardless of the size, scope, or sophistication of the project, TV Magic has the experience, the knowledge, and the talent to define and meet its technical requirements. The company leverages today’s technology to deliver turnkey solutions for a variety of applications and customers from broadcast facilities to HD production, to installed A/V solutions and many more. TV Magic prides itself on developing partnerships with customers and vendors that lead to successful long-term relationships. For additional information, please visit www.TVMagic.tv.

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February 2007
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