Regardless of whether your chosen profession requires the use of special diamond-tipped tweezers or custom video logging software, the right tools can make any job quicker and easier. Taking just such a notion to heart, this year‘s NSCA Expo will feature a new exhibitor area called “Tools of the Trade”, which is dedicated to showcasing and demonstrating essential items for every system integrator‘s toolbox.

Prior to developing the Tools of the Trade exhibit concept, NSCA surveyed its members about what they were looking for in terms of problem-solving devices for everyday installation work. The association then went out and found manufacturers providing the solutions to these problems, and invited them to this year‘s Expo.

“We hand-picked the exhibitors for the Tools of the Trade area,” NSCA Executive Director Chuck Wilson says of the process leading up to the debut of the new exhibit. “Our goal was to bring in some new exhibitors and highlight some existing ones that can demonstrate new techniques and tactics that will expedite work on the job site. Those invited included manufacturers of test equipment and other labor-saving devices that attendees might not have heard of before, but once discovered, will become essential to their toolbox.”

Among the manufacturers with booth space in the exhibit area is Sioux Falls, SD-based Sencore, a manufacturer of test and measurement equipment for audio and video systems. “Commercial installers understand the value of measurement,” said Jeff Murray, the company‘s sales and marketing manager. “Now it’s becoming critical to test and make sure everything is optimized for high-definition video and motion content, even with large-venue projectors, which were primarily used for PowerPoint in the recent past. We hope to show Expo attendees unfamiliar with what we have to offer that there is indeed a way to make their lives easier while simultaneously bringing more efficiency and accuracy to their performance on the job.”Be sure to check out the Tools of the Trade area while visiting Expo 2007 this March 15-17 at Orlando‘s Orange County Convention Center. The exhibit will feature products from Eastern Manufacturing, Four Star Wire & Cable, KSI Professional, Leader Instruments, NKK Switches, Rodman & Company, and Sencore.

For more information, visit www.nscaexpo.org.