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A virtual press conference from Sound & Video Contractor

Lutron and Middle Atlantic Products Grab Headline VIP Sponsorships for ELAN TRIO Dealer Su

Elan Home Systems, a leading manufacturer of award-winning Multi-Room audio/video and home control systems, announced today that Lutron Electronics, the world’s leading designer and manufacturer of lighting controls, and Middle Atlantic Products, a leading manufacturer of engineered mounting solutions, have signed on as Headline VIP Sponsors for the company‘s eagerly anticipated TRIO 2007 Dealer Summit. The announcement was made today by Paul Starkey, ELAN’s Executive Vice President of Sales and Marketing.

The TRIO 2007 Dealer Summit is an exclusive event that will bring together more than 375 of ELAN‘s top Dealers, VIA!® Integration Partners, Sales Reps and Members of the Media at the Marriott Griffin Gate Resort in Lexington, Kentucky, May 17-19. TRIO is an electric event where attending Dealers will benefit from a wide variety of programs that offer an incredible amount of valuable information that is pertinent to their businesses and from exposure to new solutions and best practices. The event is geared towards Business Owners, Salespeople, and Installation Managers, all of whom can expect to experience and enjoy an electrifying, action packed program over the span of just couple of days.

“The magic of TRIO is truly in the Dealer interaction. We are delighted that both Lutron and Middle Atlantic see the tremendous value in that and have re-joined us as our Headline VIP Sponsors.” stated Mr. Starkey. “Their participation is proof that TRIO has been a win for them and we look forward to doing it all again.”

The theme of this year‘s event will be “Wired and Inspired” and will explore getting Dealers better “wired” in with each other. Dealers will share broad and diverse knowledge and experience in order to enhance the overall group intelligence and ongoing success. Attendees will return home “inspired” by presentations that motivate and encourage new ways of thinking for their companies.

Dealers will have the chance to meet face-to-face with two of the top manufacturers in the world of Custom Electronics, Lutron and Middle Atlantic, and attend high-level training courses that each will conduct at TRIO, highlighting integration with ELAN products.

As the lead Sponsors of TRIO 2007, both Lutron and Middle Atlantic Products will co-host various events during the three-day Summit. Both companies will play important and highly visible roles throughout the Summit‘s seminars, presentations, events, and the more than twenty six courses, giving Dealers the opportunity to see how the two companies are working side-by-side with ELAN to produce simplified and profitable Dealer solutions. As an exclusive invitation only event, TRIO continues to offer both Dealers and Sponsors the unique opportunity to establish new relationships and create deeper bonds.

“We at Lutron always value and look forward to TRIO. It is a powerful thing to be part of,” stated Lutron‘s Director of Residential Systems Accounts, Jeff Zemanek. “ELAN is a wonderful host and our participation has always been productive due to the high energy, low pressure environment.”

“TRIO has proven to be a terrific venue to interact with our most valued Customers,” stated Michael Baker, CFO and Executive Vice President of Sales Marketing for Middle Atlantic Products. “Our participation as a Sponsor allows us to provide education in a uniquely focused environment that is the ideal size to allow for personalized attention. TRIO also provides us with the opportunity to learn from our Customers about how to continually design new and better solutions.”

TRIO is an awesome opportunity for all Sponsors to network and interface with other VIA! Integration Partners and top Dealers from around the country. They also benefit from in-person communication with ELAN product development and Customer Service staff.

In addition to a wide variety of informative seminars, TRIO highlights this year will include prominent Keynote Speakers, nightly networking receptions, advance previews of new products and software, opportunities to offer direct feedback on ELAN‘s product process, one-on-one meetings with ELAN staff, and first-class entertainment.

For additional details regarding becoming a TRIO Summit VIP Sponsor, ELAN integration partners are invited to call David Moore, ELAN‘s User Interface Product Line Manager, who also oversees manufacturer relations, at 859-422-7177 or Cat Fowler, ELAN‘s VP of Marketing and Technical Services at 859-422-7161. A limited number of additional sponsorships are available on a first-come, first-served basis.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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