A virtual press conference from Sound & Video Contractor

Baby Boomers to the Entertainment Industry: Listen Up or Miss Out

ADA-compliant assistive listening systems, such as Anchor Audio‘s new fully-portable and installed UHF 16 channel offerings guarantee direct-to-listener, crystal clear reception without interference.

As baby boomers approach their 60s and one in three can expect some hearing loss, entertainment companies including theaters, shows, amusement parks, museums, tours and others will need to respond to their auditory needs or lose out on their dollars. For the estimated one out of ten Americans with significant hearing loss, traditional hearing aids simply won’t be enough to satisfy.

Research shows that those who are hard of hearing require a volume (signal to noise ratio) increase of about 15 to 25 dB to understand at the same level as those with normal hearing. An assistive listening system (ALS) can help them achieve this gain for themselves without making it too loud for everyone else.

Wide area ALSs, in fact, are mandated under Title III of the ADA (Americans with Disabilities Act of 1990), which states that these systems be provided in public places unless a provider can prove it’s an undue burden. In strict compliance with the ADA Standards for Accessible Design, ALS receivers must be provided at no cost for 4% of new seats and where audio-amplification systems have been replaced since 1992.

Already one of the nations largest operators of motion picture theaters, Cineplex Odeon Corporation, has complied with these demands, and Walt Disney World has used wireless technology to help guests with hearing disabilities better experience theme park attractions.

For proactive entertainment companies aiming to comply with the ADA Standards for Accessible Design and cater to the auditory needs of aging baby boomers, ADA compliant ALSs such as those now offered by Anchor Audio Inc. can help those hard of hearing better understand speech, music and other sounds during movies, shows, tours, museum, amusement park or other entertainment venues.

The new multi-purpose, ALS systems by Anchor Audio, the industry leader in portable sound systems for over 30 years, wirelessly link listeners directly to the sound source, helping to overcome background noise and distance. By bringing sound directly to the ears of those with hearing loss, separating speech from background noise, and improving the “speech to noise ratio,” Anchor Audio’s ALS offerings enhance the entertainment experience of aging boomers and others challenged by hearing loss. The direct-to-listener connection they offer can also negate echo, poor acoustics, or other deficiencies of entertainment arenas or venues.

Unlike infrared designs, Anchor Audio’s new ALS offerings are unaffected by lighting conditions. Because they operate on 16 UHF channels, any interference from local broadcasting sources can be quickly eliminated by simply flipping a dial on the microphone and receiver to change channels. The multiple channels also enable a single ALS receiver to be used for multiple purposes including assistive listening, audio description, language translation, and allowing stage sound and audio description to be heard simultaneously. Until now, UHF wireless has been available only at high-end prices for entertainment industry users.

Anchor Audio’s consumer-friendly product packages include all the necessary “parts” to use the systems on arrival. The basic assistive listening package includes one rack mountable transmitter and four belt pack receivers with ear bud headphones delivered in a transportable carrying box. An unlimited number of receivers can be used at one time. If you have two presentations at the same time in the same building, it is simple to set the first group to one channel and the second group to another channel. The only requirement is that all members of each group are on the same channel.

Tour groups will also find an assisted listening package to meet their needs. The TOUR-60 package includes one belt pack transmitter with headband microphone, six belt pack receivers with “AA” batteries, and ear bud headphones. This is a perfect solution for one-way communication that helps cut background noise. The tour guide or interpreter wears the compact belt pack transmitter, and there can be an unlimited number of listeners. When there are several groups in one location, each group can use a different channel and avoid interference.

With the assisted listening package all the necessary parts and tools are included to rack mount your transmitter for easy access to your music source. If you want to transmit from a wireless microphone, you can consider the UHF-6400 from Anchor Audio.

Range varies on the environment. The base station transmitter range is up to 500′ depending on the wall density and other wireless products in the area. With the belt pack transmitter range is up to 200′ line of sight.

Anchor Audio is based in Torrance, California and uses a total quality control concept. Products are backed by a two-year warranty and are ADA compliant.

For more information about the assistive listening products, portable sound systems, intercom systems or lecterns, contact Anchor Audio at 2565 W. 237th St., Torrance CA 90505: Toll Free 888.444.6077, sales@anchoraudio.com or visit www.anchoraudio.com.

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March 2007
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