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A virtual press conference from Sound & Video Contractor


April 10, 2007 – HAUPPAUGE, NEW YORK – Electrograph Systems, Inc., one of the nation‘s largest display technology distributors, today announced Chicago‘s Navy Pier will be the next stop for its Display Technology Experience (DTE) educational and networking event for A/V resellers. Set for May 3, 2007, DTE Chicago will be highlighted by Noel Lee, CEO and “Head Monster” of Monster Cable Products, Inc., who will lead a discussion about the art of attachment selling.

“This is Electrograph‘s second DTE in Chicago and we are expecting it to be one of our largest yet with a stronger focus on education through the addition of more courses and evening exhibition hours to the agenda,” explained Sam Taylor, president of Electrograph Systems, Inc. “We are very pleased to have Noel Lee as our featured guest – not only will his entertaining style keep resellers on the edge of their seats, but he will offer invaluable insight and tangible takeaways on how to boost margins and sales with attachment products.”

When Noel Lee first went into business selling premium speaker wire, stereo retailers thought the idea was as crazy as selling bottled water. More than 29 years later, Noel‘s marketing prowess has transformed Monster Cable Products Inc. of Brisbane, California into one of the premier consumer electronics brands and one of the San Francisco Bay Area’s largest minority-owned and private employers.

About DTE Chicago
The Chicago event marks the first DTE that will include the merging of Electrograph and ICG‘s annual Spring Vendor Fair (Spring Vendor Fair press release). DTE Chicago will include newly expanded exhibitor hours until 7:30 pm to give those who can‘t break away during the day an opportunity to attend in the evening.

Next month‘s DTE will provide in-depth workshops and educational sessions on product integration and advanced installation techniques, along with live demonstrations of the newest audiovisual displays and peripherals. Resellers will have the opportunity to earn NSCA learning units by attending four training sessions in two dedicated tracks. Several manufacturers will also hold training sessions on their latest technology, including Samsung, Sharp, Pioneer and Philips. A buffet breakfast, networking luncheon and evening cocktail reception will complete the program.

DTE Trainers and Technologies
Gary Kayye, founder of Kayye Consulting and the industry‘s foremost e-newsletter, rAVe, will deliver a keynote address, called “The Future of AV in Everything”. Other leading instructors include Brad Nelson, president of Sound Solutions Northwest, Inc. and chairman of the NSCA Education Committee, Alan Brawn, partner/consultant for Telanetix, Inc. and principal of Brawn Consulting, and Bill Whitlock, president of Jensen Transformers, Inc. Chuck Wilson, executive director of the National Systems Contractors Association (NSCA) will be featured as an honored guest.

Technologies highlighted at DTE Chicago include the latest in plasma and LCD flat panel displays, LCD and DLP projectors, mounts, audio, CAT5 products, scalers and interfaces, input cards, touch overlays, tuners, and power conditioners. Major display providers such as NEC, Samsung, Panasonic, Pioneer, Philips, Sharp, LG, Mitsubishi, and Hitachi will exhibit. An array of peripheral product suppliers will also demonstrate a complete display solution.

Complete information about Electrograph‘s DTE Chicago, including online registration, a detailed agenda, speaker bios and hotel accommodations can found at www.electrographdte.com.

About Electrograph
Founded in 1982, Electrograph Systems, Inc. is a leading national distributor of display technology solutions, including plasma displays, LCD displays, LCD and DLP™ projectors, and other specialty displays. With 12 regional offices, 10 distribution centers and a network of more than 5,000 reseller partners and integrators, Electrograph is one of the largest plasma display distributors in the U.S. and is the only distributor to operate a certified ICIA nationwide sales and service network. The company specializes in display, audio, connectivity and other complementary technologies for both the consumer and commercial markets.

In February 2006, Electrograph acquired ActiveLight, a leading value-added distributor of display solutions for the professional A/V market; and CineLight, a leading value-added distributor of display products for the home theater market. In June 2006, Electrograph acquired International Computer Graphics (ICG), one of North America‘s top specialty distributors of LCD, plasma and desktop displays, digital imaging peripherals and A/V presentation products. For more information, visit the company‘s website at www.electrograph.com.

Electrograph Systems is a registered trademark of Electrograph Systems, Inc. in the USA. All other brand names, product names or trademarks belong to their respective holders.

Media Contacts:
Melody Craigmyle Traci Schaefer
Electrograph Systems, Inc. TLS Communications, Inc.
443-797-1245 630-269-4567
mcraigmyle@electrograph.com tschaefer@tlscommunications.com

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


April 2007
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