PRINCETON, N.J. — May 9, 2007 – Triveni Digital, a subsidiary of LG Electronics (LGE), today announced the release of its innovative new Ensignia™ MAP (Media Access Point) product, the latest addition to the company‘s turnkey suite of Ensignia Digital Signage products designed to optimize network usage and reduce costs.

Ideal for large-scale digital signage deployments, the Ensignia MAP receiver/player overturns the player-per-screen paradigm — achieving a redesigned cost point for digital signage deployments. Together with IP-enabled LGE screens, Ensignia MAP allows cost-effective storage and transmission of content from a centralized location to a large number of displays.

Ensignia MAP can be customized to deliver any number of channels, each to uniquely targeted displays in the network, and allows for simple, centralized dynamic content creation — making it an ideal revenue-enhancing solution in any application. The Ensignia MAP system sits between the transport network and the many screens within a large digital signage installation to ensure that the right media is delivered to the right display at the right time.

“Digital signage is becoming increasingly popular for delivering high-quality, high-definition content to target audiences in a broad range of applications, from retail displays to advertising, education, health care, and tourism, among others,” said Ralph Bachofen, director of product management and marketing at Triveni Digital. “Until now, digital signage solutions relied on a one-player-per-screen model that made mass deployment a cost-prohibitive proposal. Ensignia MAP breaks that one-to-one paradigm, delivering multiple channels to multiple displays and significantly reducing the cost per receive site.”

The highly scalable solution allows users to grow their digital signage installations along with the demands of their business. Furthermore, the unique technology behind Ensignia MAP allows delivery of content to a large number of receivers without any impact on the head-end server hardware.

As with earlier releases of the Ensignia solution, Ensignia MAP provides simple templates for content creation, scheduling, and maintenance. Customized screen layouts can be configured to meet the needs of advanced users. The software accommodates all third-party content creation tools, so users can select the product that best suits their workflows, knowledge, and experience.

More information about the Ensignia Digital Signage product line and other Triveni Digital products is available at www.trivenidigital.com.

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About Triveni Digital
Triveni Digital, Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in digital television streams. Triveni Digital‘s products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at http://www.trivenidigital.com.

Note to Editors: When referring to Triveni Digital, please use the complete company name, “Triveni Digital.” Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.