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PACIFIC MEDIA ASSOCIATES REPORTS HITACHI AS TOP PRO AV PROJECTOR BRAND IN MARCH 2007

– Hitachi‘s CP-X251 and CP-X260 3LCD projectors ranked as the highest-selling in PMA‘s March 2007 Projector Tracking Service© . –

SAN DIEGO, CALIFORNIA, www.hitachi.us, May 30, 2007 — Reinforcing Hitachi as the world‘s leading provider of high-performance, professional-grade projectors, Pacific Media Associates‘ Pro AV Projector Tracking Service© reported Hitachi as the top brand in March (on a unit and revenue share basis).

The report listed Hitachi with a 26 percent share of unit sales, almost six points higher than the second-leading brand. Additionally, Hitachi had a 20 percent share of revenues, which eclipsed the second-leading brand by more than three points. Hitachi also boasted the two top selling models in March, with the CP-X251 3LCD projector taking an 11.8 percent unit share, followed by the CP-X260 3LCD projector, which had a five percent unit share.

The 2,000 ANSI lumen CP-X251 projector offers advanced functionality for the education market, including Hitachi‘s exclusive Input Source Naming function, which allows users to customize the names of their individual input sources. The CP-X251 also features two RGB inputs, MyScreen/MyMemory preset options, and a remote control with Hitachi‘s “MyButtons” function.

With 2,500 ANSI lumens of brightness, advanced connectivity and portability, the CP-X260 meets the needs of any classroom application. The CP-X260 features two RGB inputs, MyScreen/MyMemory preset options, and a remote control with Hitachi‘s “MyButtons” function. The CP-X260 also features a low 34dB noise rating (in Whisper Mode), 1:1.2 manual zoom, and digital keystone correction. Additionally, the CP-X260 addresses the issue of equipment theft in schools, as it is equipped with a security bar, Kensington security slot and transition detector (a sensor located inside the projector that recognizes when the projector has been moved).

“The Pacific Media Associates report is a reflection of Hitachi‘s commitment to performance, reliability and customer service,” said Pete Denes, vice president of sales, Hitachi America, Ltd., Ubiquitous Business Platform Systems Division, Business Group. “We look forward to a continued leadership position in the projector market as we ride our momentum into the education purchasing season.”

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division‘s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division‘s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi’s product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi‘s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s website at

http://www.hitachi.com.

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