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Triveni Digital Launches Ensignia™ Digital Signage Lobby

New Stand-Alone System for Small Number of Screen Displays Provides Easy, Efficient, and Cost-Effective Delivery of Advertising and Informational Content in Numerous Applications

PRINCETON, N.J. — June 11, 2007 – Triveni Digital, a subsidiary of LG Electronics (LGE), today announced the release of Ensignia™ Digital Signage Lobby, a stand-alone, self-contained system for digital signage deployments with a small number of screens. Integrated with LG Electronics‘ displays, the new Lobby system provides an economical solution for high-quality content display in a broad range of applications.

“Digital signage systems provide a flexible platform for quick, efficient delivery of advertising or informational content, and this latest addition to our Ensignia product line serves as the ideal solution for those users needing only a limited number of displays,” said Ralph Bachofen, director of product management and marketing at Triveni Digital. “The Lobby system is easy to use and supports industry-standard, third-party digital content-creation tools, providing a turnkey solution for scheduled content playout.”

Lobby is intended for digital signage installations in regional banks, convenience stores, wireless/telco stores, emergency network services, houses of worship, public works facilities, real estate and tourism offices, and doctor and dentist offices, among others. The system supports ad insertion and multiple-quadrant viewing, with associated playlists for each to view on the LG LCD monitor. The MediaManager software integrated into the Ensignia suite manages and schedules the digital content over an Ethernet LAN connection to the Lobby system, which in turn controls the display of digital content on-screen.

Triveni Digital‘s Lobby system is equipped with 1-GB RAM and runs on a Windows® XP operating system, accepting a 10/100 BaseT Ethernet input and delivering VGA and HDMI video outputs. The system features an 80-GB hard disk, with other storage capacities available on request.

More information about the Ensignia product line and other Triveni Digital products is available at www.trivenidigital.com.

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About Triveni Digital
Triveni Digital, Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in digital television streams. Triveni Digital‘s products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at http://www.trivenidigital.com.

Note to Editors: When referring to Triveni Digital, please use the complete company name, “Triveni Digital.” Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.

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