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Blur Taps Shoreline Studios for Sound Mixing on Empire Earth III Trailer

Shoreline’s Speed and Flexibility Enable On-Time Delivery of Game Trailer

SANTA MONICA, Calif. — July 17, 2007 – State-of-the-art boutique sound studio Shoreline Studios has been chosen by Blur Studio to complete the trailer for Empire Earth III, the third iteration in Sierra Entertainment’s multimillion-unit-selling, real-time strategy (RTS) series. Shoreline provided sound mixing services for Blur Studio as game cinematics were compiled for the trailer and put the finishing touches on the finalized sequence.

“The sound element of game cinematics can’t be mixed until the visual element is done, making it important for Blur Studio and companies such as ours to work with a mixing studio that can deliver high-quality sound within a very tight time frame,” said Dave Wilson, CG Supervisor, Blur Studio. “We incorporate some unique and dynamic features in Empire Earth III, and Shoreline helped us showcase those aspects of the game while also making sure the finished product was ready for its media debut. We were very happy with the result.”

Empire Earth III lets players from across the entire globe battle, as they make their bid for world domination. Gameplay unfolds in a richly detailed Earth made up of 60 skirmish maps (provinces) representing real locations on the globe, or the user can create a randomly generated globe to conquer. Players can choose both the starting location and starting era in one of three factions — Western, Middle Eastern, and Eastern — and even create custom civilizations of their own choosing within each faction.

Blur Studio and Shoreline have collaborated on earlier projects including the 2004 Academy Award®-nominated animated short Gopher Broke. This latest project for Empire Earth III demanded that Shoreline prepare a preliminary mix based on inputs from Blur Studio as it resolved the look of the trailer. After a couple of weeks of working through the material, Shoreline had fewer than two days to shape rough sound mixes and effects into a polished representation of the new game.

More information about Shoreline Studios sound mixing work is available online at www.shorelinestudios.com.

# # #

About Blur Studio, Inc.
Blur Studio is an Oscar®-nominated, state-of-the-art visual effects, animation, and design studio based in Venice, Calif. The company brings stories and characters to life in projects spanning a wide range of media — short films, large-format films, commercials, concept art, feature effects, music videos, game cinematics, and broadcast design. The company’s most notable clients include ABC, Disney, Universal Pictures, NBC, CBS, Microsoft, Paramount Pictures, 20th Century Fox, Activision, Nickelodeon, and THQ, among others. More information is available at www.blur.com.

About Sierra Entertainment
Sierra Entertainment, a division of Vivendi Games, includes Radical Entertainment, Swordfish Studios, High Moon Studios, and Massive Entertainment; Vivendi Games Mobile; and Sierra Online. Sierra’s portfolio of games boasts Crash Bandicoot, Spyro the Dragon, Empire Earth, Leisure Suit Larry, Ground Control, and Tribes. More information about the company is available online at www.sierra.com.

About Shoreline Studios
Shoreline Studios is a state-of-the-art boutique sound studio located at the beach in Santa Monica, Calif. The company has been creating sound for the past 26 years, using imagination, technical savvy, and a passion for sound work to provide the best result for each client and project. Shoreline Studios specializes in sound services for animated series and game cinematics, programming and advertising for television and radio, and ADR. The warm, comfortable surroundings of the studios include large rooms, soft walls, and all of the creativity and talent required to produce a great soundtrack. More information is available on the Web at www.shorelinestudios.com.

All trademarks and registered trademarks are property of their respected owners.

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