A virtual press conference from Sound & Video Contractor

QSC NAMES DIRECTOR OF MARKETING COMMUNICATIONS

Evan MacKenzie set to bring new focus to branding, advertising, and PR

COSTA MESA, CA, – QSC VP of Marketing Gerry Tschetter announced earlier this year that Evan MacKenzie has been named as the company’s new Director of Marketing Communications. With a wide range of experience both within and outside of the industry, MacKenzie comes to QSC with over a decade’s worth of experience in developing comprehensive, strategically targeted marketing campaigns for clients including DIRECTV, Activision, GoTV Networks, Phoenix Pictures, Mainline Releasing, JBL Professional, Breath Assure, Jamdat Mobile, World Sports Exchange, Samick Music, PCC Network Solutions, and Marfred Industries.

“Throughout his career, Evan has brought a level of original thinking and expertise to the process of branding and promoting everything from entertainment and consumer products to musical instruments and pro audio gear,” Tschetter commented while officially introducing MacKenzie at QSC’s corporate headquarters. “With his addition to our marcom team, we now effectively have talent and skill in-house rivaling that traditionally found only in big agencies.”

In his new capacity, MacKenzie will oversee and manage all facets of QSC’s marketing communications, including those developed for print and online advertising, public relations, special promotions, and trade shows and other industry events.

“It’s great to be joining QSC at one of the most exciting times in its history,” MacKenzie says. “Being chosen to give identity and voice to this company’s future is something I find both creatively challenging and rewarding. QSC develops its product lines in tandem with each other, therefore you have speakers, amplifiers and digital networking offerings that literally grow up together. Given this reality, it makes sense to have an in-house advertising agency model that can do the same thing–be intimately involved with the process all the way as products develop from an idea into becoming a full line.”

In his new capacity, MacKenzie will strive to incubate a compelling marketing/communications strategy for QSC in a fully organic process, all while avoiding the short-term learning curve of an outside advertising/marketing resource.

“This operating model is what excites me the most,” he adds. “We have very experienced and professional marketing talent under our own roof that can consistently deliver innovative brand strategies, and I plan to put it to full use.”

QSC Audio Products, Inc. is a leading manufacturer of power amplifiers, loudspeakers, signal processing, digital signal transport, and computer control systems for professional audio markets worldwide. For more information, contact QSC Audio Products, Inc., 1675 MacArthur Blvd., Costa Mesa, CA 92626 USA. Phone: 800-854-4079 (USA only) or 714-754-6175. Fax: 714-754-6174. E-mail: info@qscaudio.com, or visit www.qscaudio.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News

RTI Now Shipping Next-Generation RK1+ In-Wall Keypad
Extron Introduces New USB Extender that Supports a Wide Range of Devices
Shotoku Makes Gains With El Financiero ׀ Bloomberg TV
Third New Hope Baptist Church Purchases HARMAN’s Soundcraft Si Expression 2 Digital Console For New Campus
GUITAR CENTER CELEBRATES NEW TIMES SQUARE STORE WITH THE ROOTS LIVE IN CONCERT
Bose® Panaray® MA12EX Full-Range Modular Line Array Selected for Portsmouth Naval Shipyard
Waves Releases the SoundGrid® Studio System
Wharfedale Diamond 10 Series Speakers Bring Hi-Fi Sound Back to School
GC Pro Helps Banker-Turned-Metal Maven Mitch Cox Realize His Vision at Conclave Studios
Bruno Mars Performs Using Audio-Technica Wireless

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

July 2007
M T W T F S S
« Jun   Aug »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication