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Shure Chooses Excellence For North Central U.S.

NILES, IL, July 16, 2007 – Shure Incorporated announced that it has selected Excellence Marketing of Eden Prairie, Minnesota as their new sales representative in the north central United States. The company will be responsible for sales of Shure‘s complete line of professional audio products to retailers and systems contractors in Minnesota, North Dakota, South Dakota, and western Wisconsin.

“Excellence Marketing has a proven track record of success,” said Mark Humrichhouser, Director of U.S. Sales for Shure Incorporated. “They are well known for their professionalism, experience, and ability to develop innovative sales strategies. As the MI and commercial sound industries continue to evolve, their knowledge of the business and relationships with dealers will help us to grow our business in the region.”

“Shure is the acknowledged market leader in its product categories and a perfect fit for our company,” said Ken Simons, President of Excellence Marketing. “On a personal level, I am pleased to once again be affiliated with the company that I literally grew up with.”

Simons noted that his father had retired from Shure after 31 years of service, and that his own business career started with Shure in 1980. Other members of the Excellence Marketing team include Paul Cassady, Pat Gilligan, Ralph Kumpula, and Mark Mitchell – himself a 19-year veteran rep in the territory for Shure.

Photo available upon request

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