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HITACHI APPOINTS KIRK HAMMOND TO POSITION OF REGIONAL

SAN DIEGO, CALIFORNIA, www.hitachi.us, July 20, 2007 — Bringing additional expertise and experience to its management team, Hitachi America, Ltd., Ubiquitous Business Platform Systems Division, Business Group has appointed Kirk Hammond to the position of regional sales manager. Kirk has more than 15 years experience in the professional audio/video industry, with previous sale and marketing management positions in the AV dealer, retail and computer VAR channels.

Kirk has previous experience with the Hitachi family, having held the position of director of U.S. sales and marketing for Hitachi Software from 1999 to 2002. Most recently, he was the national sales manager for Vutec Corporation. Kirk has also worked with Artisoft and Boeckeler Instruments.

“We are thrilled to have Kirk Hammond back in the Hitachi fold,” said Pete Denes, vice president of sales, Hitachi America, Ltd., Ubiquitous Business Platform Systems Division, Business Group. “Kirk‘s experience with the Hitachi brand and elsewhere in the industry further bolsters an already strong sales team, which will reap tremendous benefits as Hitachi continues to increase its presence in the various markets of the audio/video presentation industry.”

“As part of the Hitachi team, I am looking forward to helping strengthen the company‘s position as the world‘s leading projector manufacturer,” Hammond said. “The growing presence of projection technology in an ever-expanding number of markets presents a tremendous opportunity for sales growth. I am confident that Hitachi‘s commitment to reliable performance and customer service will translate into unprecedented sales in the future.”

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division‘s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division‘s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi Software Engineering America, Ltd. develops advanced interactive communications tools for education, training and boardroom applications including interactive whiteboards, plasma displays and tablets all powered by the company‘s category-leading StarBoard software. For more information about Hitachi Software, visit www.hitachi-soft.com.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi’s product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi‘s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s website at

http://www.hitachi.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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