– Effective immediately, Laura Siler brings over 20 years of audio/video industry experience to her new position with the Hitachi sales force in the Eastern region. —

SAN DIEGO, CALIFORNIA, www.hitachi.us, July 24, 2007 - Hitachi Software Engineering America, Ltd. today announced the appointment of Laura Siler as the company‘s new Eastern Region Sales Manager. Effective immediately, Ms. Siler will maintain an active sales and liaison role in the Eastern Region consisting of New England, New York, New Jersey, Pennsylvania, Ohio and Kentucky for Hitachi Software StarBoard interactive presentation products.

An audio/video industry veteran, Ms. Siler has more than 20 years experience in the industry, holding sales and marketing positions with companies such as Mitsubishi Electronics, Pioneer and most recently, Electrograph Systems.

“We are very pleased to have the benefit of Laura‘s industry experience and professional dedication on our sales team,” said Ted Wakabayashi, president of Hitachi Software Engineering. “With the addition of Laura to our team, we are able to offer our valued customers the best in service, experience and StarBoard interactive presentation product support.”

“I am thrilled to join the Hitachi Software team,” added Ms. Siler. “I look forward to working with our Eastern Region contacts to further support and grow this dynamic company and the innovative StarBoard product line.”

Ms. Siler joins Jim Phillips and Ken Holst on the Hitachi Software StarBoard regional sales team. Western Region Sales Manager and Central Region Sales Manager, respectively, Mr. Phillips and Mr. Holst have more than 35 years combined industry experience, making this team a knowledgeable and dedicated resource for customers across the U.S.

About Hitachi

Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division‘s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division‘s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi Software Engineering America, Ltd. develops advanced interactive communications tools for education, training and boardroom applications including interactive whiteboards, plasma displays and tablets all powered by the company‘s category-leading StarBoard software. For more information about Hitachi Software, visit www.hitachi-soft.com.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi’s product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi‘s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s website at www.hitachi.com.

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