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Soundcraft Studer Group Strengthens Team

POTTERS BAR, Hertfordshire, England – August 2007 – The Soundcraft Studer Group has made a loud-and-clear statement of its intentions to aggressively grow its digital console and system business ahead of all market predictions by making several senior sales management appointments. Although Soundcraft and Studer’s sales efforts were previously separated into two distinct management teams, in this move, sales for both brands will now be headed up by Bruno Hochstrasser, Soundcraft Studer Group executive vice president of sales, who will also dually continue to carry on as president of Studer in Regensdorf, Switzerland.

Andy Trott, president of the Soundcraft Studer Group, said, “Bruno’s experience spans over 35 years in the professional audio industry and he has been very successful in growing Studer’s digital business. Now that we have completed the integration of our production, marketing and product development functions, it’s time to complete our program and unite these great marques under one sales team. We have incredibly exciting strategies for both brands to expand in the live, broadcast and recording sectors with working projects for a brand new portfolio of digital products and I believe Bruno’s leadership will accelerate the success that the Studer Vista, Studer OnAir and Soundcraft Vi Series are currently enjoying.”

Heading up the sales channels will be two industry stalwarts: Adrian Curtis, Soundcraft’s vice president of sales, and newly-promoted Ian Staddon, Studer’s vice president of sales. Speaking of these positions Hochstrasser added, “This move will enable Adrian and Ian to work far more closely together; something that will become more and more important as our new products roll out over the next few months.”

Hochstrasser continued, “Previously, the two brands targeted entirely different market sectors. Now, with the advent of new shared technologies currently under development, we will be in a position to offer the market a more complete range of digital mixing consoles and systems. This is going to be a very exciting period indeed!”

Trott added, “These changes will not directly affect the structure of our distribution channels. Our partners will continue to be served through the existing sales teams and have access to the existing ranges of products, services and support.”

About Soundcraft and Studer:
Headquartered at the Harman International Industries complex in Potters Bar, England, Soundcraft has built its global reputation over more than 30 years as a leading manufacturer of professional mixing consoles serving live, broadcast, theatre, recording and DJ markets. Studer Professional Audio GmbH, founded by Willi Studer in 1948 and headquartered in Regensdorf, Switzerland, is likewise a preeminent manufacturer of digital mixing consoles and other high-end products for broadcast and live applications. In the United States, both brands are distributed by Northridge, California-based Harman Pro Group, a subsidiary of Harman International Industries.

About the Harman Pro Group:
The Harman Pro Group (www.harmanpro.com) is the world’s largest provider of professional audio products and system solutions for commercial sound, contracting, tour sound, recording and broadcast, musician, portable PA and cinema applications. The Group is headquartered in Northridge, California and includes industry leaders AKG Acoustics, BSS Audio, Crown International, dbx, DigiTech, JBL Professional, Lexicon, Soundcraft, and Studer. The Group is part of Harman International Industries, Incorporated (NYSE: HAR), a leading supplier of high-quality, high fidelity audio products and infotainment systems for the automotive, home and professional markets.

# # #

Contact:
Soundcraft and Studer USA / Harman Pro Group
8400 Balboa Boulevard, Northridge, CA 91329
Tel: 818.920.3212 / Fax: 818.920.3208
Email: soundcraft-usa@harman.com / URL: www.soundcraft.com
Email: studer-usa@harman.com / URL: www.studer.ch

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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