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MBC Invests in Ross Synergy Multi-Definition Switcher as First Step Toward HD Upgrade

Iroquois, ON, Canada – August 17, 2007 – Ross Video today announced the MBC Group in Dubai, United Arab Emirates has invested in a Synergy 3 MD-X production switcher to upgrade their facility to high-definition.

The MBC Group has selected Salam Media Cast Dubai to supply, install and integrate the Ross Synergy production switcher. The Synergy 3 MD-X switcher will interface and control Sony‘s VTRs and Router, and it is also equipped to control the Avid iNews System, and Avid Airspeed for playout and ingest.

“We have had a great experience with Ross switchers in the past, they‘re reliable, easy to use, and flexible,” said Omran Abdallah, Senior Broadcast Manager, MBC. “We are confident with our decision to go with Ross for our HD upgrade.”

“We are pleased the MBC group has invested in Synergy Multi-Definition technology for their upgrade,” said Saeid Nejad, Regional Sales Manager, Middle East, North Africa, Ross Video. “The Synergy 3 MD-X is a great choice for demanding newscasts. Synergy is equipped with a full set of device interfaces making it easy to streamline productions and provides integrated control over the equipment in the studio.”

The Synergy MD/X and Vision series are fully equipped multi-definition production switchers supporting a wide variety of SD and HD video formats. Synergy MD/X and Vision are based on the latest technology in both hardware and software offering a readiness for the future.

About MBC (Middle East Broadcasting Centre)
MBC is the leading free-to-air, pan-Arab, news and entertainment channel located in the Dubai Media City, United Arab Emirates. MBC‘s guiding philosophy has always been to lead and innovate. MBC is the first-ever, independent Arabic satellite TV station and a market leader, delivering news and quality, family entertainment programming to more than 130 million Arabic speaking people around the world. MBC is constantly building on its core strengths to add new dimensions in an ever changing and competitive world of broadcast in the Middle East.

About Salam Media Cast (SMC)
Salam Media Cast (SMC) is a subsidiary of Salam International Investment Ltd. (SIIL), with the mandate to specialize in the provision of telecommunications, broadcasting, integrated systems, and technologically advanced security solutions in the Middle East.

About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in broadcast, distribution, live event, and production applications. Ross products are used to produce and distribute video and audio signals in over 100 countries daily. Ross‘ award winning product line includes the Vision, Synergy SD, and Synergy MD/X Video Production Switchers, openGear, RossGear and GearLite Terminal Equipment, SoftMetal Video Servers, and the OverDrive Production Control System. News and information are available at www.rossvideo.com.

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