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A virtual press conference from Sound & Video Contractor

Sam M. Walton College of Business of the University of Arkansas Builds Trading Center

The Walton College will use its new trading center to manage more than $12 million in fund assets

SHAWNEE, KS – August 28, 2007 – Rise Vision, Inc., a provider of web-based content management software for interactive control of digital signage networks, announces that the Sam M. Walton College of Business of the University of Arkansas has chosen Rise to design, build, and install a digital signage system for its new Global Financial Markets Trading Center.

Under the oversight of the Garrison Financial Institute, students and faculty of the Walton College manage several funds totaling more than $12 million, and the trading center will provide them with a real-life, state-of-the-art professional facility for their teaching, research, and investment activities. The Garrison Financial Institute was established with gifts from the Garrison family and the Walton Family Charitable Support Foundation. The Institute‘s goal is to advance financial education and knowledge through practice.

“In the ‘flat world‘ of the 21st century, how we educate our students may be more important than how much we educate them. The new Global Financial Markets Trading Center plays a key role in providing the clinical environment for an interactive, coaching, practice-based approach to learning finance. Students will tackle novel challenges instead of solving routine problems, and will synthesize the big picture rather than analyzing a single issue,” says Dr. Wayne Y. Lee, Chair of the Finance Department, Sam M. Walton College of Business at the University of Arkansas. “We are excited to have Rise Vision as a strategic partner in this remarkable transformation of financial education.”

“Our new Global Financial Markets Trading Center will enable students to learn how to apply complex financial concepts in an exciting, virtual real-world environment just like what they will encounter in trading and investment banking desks at major Wall Street firms,” says Dr. Craig G. Rennie, Managing Director of the Garrison Financial Institute. “Our new state-of-the-art Center, which is one of the largest and best equipped in the world, will help us to attract, retain, and educate top students and faculty. This will in turn ensure the best possible placements of our students at world-class firms, and promote cutting-edge research to advance best practices in an increasingly globally competitive financial services industry. Besides – the Center rocks!”

The Walton College trading center includes three large LED tickers that display financial market data driven by the Rise Display Network. One 24-foot ticker is located outside the trading center in the main entry atrium. Inside the trading center is a 30-foot ticker that is built in three adjacent sections. Directly underneath the ticker is a four-foot tall by eight-foot wide Rise Tracker LED wallboard that displays business and world news and other financial information. These digital signs enable students and professors to track their investments and make financial decisions based on real-life data and market information.

Walton College chose its digital signage solution from Rise Vision, Inc. in part because the company has significant experience building trading labs at colleges and universities throughout the country, but also because it was impressed with the level of customer service offered by Rise.

“Walton College has an impressive program that enables students to manage real money, and it has backed its commitment to students by providing them with a state-of-the-art trading facility that will ensure their success,” said Ryan Cahoy of Rise Vision. “We were pleased to be chosen as the digital-signage solution provider for this prestigious program.”

Rise Vision develops the Rise Display Network, a web-based content management system that enables users to quickly, easily, and cost-effectively create customized content for a network of large format public information displays. Companies can choose live content options including stock ticker feeds, sports scores and live news and incorporate their own custom information for a simple subscription per video output.

About Rise Vision, Inc.
Rise Vision (formerly Rise Softools), develops the Rise Display Network, an internet-based display control center that enables users to manage digital signage networks via the web anytime, anywhere. Universities, financial institutions, and businesses nationwide use the Rise Display Network to deliver customized, compelling content to flat-screen LCD or plasma displays. Rise Vision‘s digital signage is installed in thousands of sites, enabling companies to attract attention and deliver their message to public information displays featuring live weather, sports, financial information, and news. Rise Vision partners with industry-leading companies to deliver a complete digital signage solution, including SYNNEX Corporation for distribution, NEC Display Solutions for LCDs, Peerless Industries for mounting solutions, Minicom Advanced Systems for video distribution, and Matrox for video cards. Rise Vision was founded in 1992 and has offices in Shawnee, KS USA and Etobicoke, ON Canada. For more information, call 877.538.7473 or visit www.risevision.com.

* Note: Digital photographs of the Walton College Global Financial Markets Trading Center are available upon request.

Ryan Cahoy
Rise Vision, Inc.

Alison Harris
Harris Media Services

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August 2007
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