PLEASANTON, Calif. – Sept. 10, 2007 – Polycom, Inc. (NASDAQ: PLCM), the world‘s leading provider of unified collaborative solutions, today announced Heidi Melin has joined the company as senior vice president and chief marketing officer responsible for Polycom’s high-touch marketing strategy which includes global branding and corporate identity, field and channel marketing, corporate communications, analyst relations, enterprise solutions, demand generation, and events. Heidi is based in the company‘s Pleasanton, California corporate headquarters and reports to Chairman and CEO Bob Hagerty.
A marketing veteran with over eighteen years of corporate and agency experience, Heidi brings a proven track record of successful, award-winning marketing programs that deliver bottom line results. Prior to joining Polycom, Heidi served as chief marketing officer at Hyperion Solutions, the leader in business performance management and business intelligence, and as group vice president of Marketing for PeopleSoft. Prior to joining PeopleSoft, Melin worked for leading technology advertising agency Hodskins Simone and Searles, where she was responsible for the strategic direction of integrated marketing programs for a variety of high tech clients.
At Hyperion, Heidi led a successful global brand strategy and corporate re-positioning initiative which contributed to its recognition as a leader in two Gartner Magic Quadrants and IDC‘s 2006 Marketing Performance Matrix. At PeopleSoft, Heidi led the marketing services organization, managing a global team of 160 marketing professionals. Heidi holds a BA in Political Science from Willamette University.
“We are delighted to welcome Heidi to our executive staff,” said Bob Hagerty. “Heidi‘s marketing strategies have received best-in-class recognition and deliver results. Her experience and insights will be invaluable in the rapidly growing collaborative communications market as the Polycom brand becomes synonymous with the benefits of on demand, highly interactive, rich-media meetings for dispersed workers.”
“I am excited to be joining the market leader in collaborative communications at a pivotal time in this hot market‘s development,” said Heidi Melin. “Polycom has the superior solutions and partnerships in place to drive on-demand collaboration to the center of customers‘ unified communications strategies, enabling them to increase productivity, speed decisions and time to market, and facilitate partnering.”
Polycom, Inc. is the worldwide leader in unified collaborative communications (UCC) that maximize the efficiency and productivity of people and organizations by integrating the broadest array of high definition video, wired and wireless voice, and content solutions to deliver the ultimate collaborative experience. Polycom‘s high quality, standards-based conferencing and collaboration solutions are easy to deploy and manage, as well as intuitive to use. Supported by an open architecture, they integrate seamlessly with leading telephony, workplace wireless telephony, and presence-based networks. With its market-driving technologies, best-in-class products, alliance partnerships, and world-class service, Polycom is the smart choice for organizations seeking proven solutions and a competitive advantage from on-demand communications and collaboration. For additional information, call 800-POLYCOM or visit the Polycom web site at www.polycom.com.
Polycom and the Polycom logo are registered trademarks of Polycom in the U.S. and various countries. ©2007, Polycom, Inc. All rights reserved.
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