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A virtual press conference from Sound & Video Contractor

Shure and Northwestern Combine Forces to Complete Recording Project

NILES, IL, October 29, 2007 – What happens when musicians from one of the nation‘s most prestigious musical institutions get together with engineers at the world‘s leading microphone manufacturer? The players play and the engineers record. That‘s what happened when students from The School of Music at Northwestern University teamed up with Shure Incorporated for a series of recording sessions. Shure needed to record professional-caliber musicians, and the School needed a place to make recordings of its students.

Over a period of several months, students and faculty from the School of Music performed in the Personal Listening Center at Shure‘s headquarters in Niles, Illinois.

“The Personal Listening Center is our sonic laboratory,” said Dean Giavaras, Audio Technician at Shure. “The benefit of having these musicians come in was that we could make recordings with a variety of instruments and a caliber of performer that we would normally not have access to.”

Shure will use the recordings to demonstrate the tonal differences between different microphones, and to show the effects of microphone placement on sound quality. While Northwestern is home to a number of excellent performance venues including the famed Pick-Staiger Concert Hall, a dedicated recording facility is not available. And while the School has an adequate supply of microphones, Shure‘s private microphone locker includes virtually every model that the company has ever made, as well as prototypes that are still under development.

The School sent soloists, duos, and even a full jazz ensemble, with all types of instruments, including the pipa, a traditional Chinese stringed instrument, and crotales, or small antique cymbals. Each performer or group was surrounded by an array of microphones. Shure‘s classic SM57 was always used as a benchmark, and various models from the entry-level Performance Gear line and the studio-standard KSM line were also included. To ensure consistency, duplicates of each model were placed in three or four different positions. Each microphone was recorded individually, so that it could be used to build a reference library of sounds.

“We‘ve had a very good relationship with Shure,” said Richard Van Kleeck, Director of Concert Activities at the School of Music. “Having access to this kind of studio – with a great crew and a complete stock of high-end microphones – gave us the opportunity to create some outstanding recordings. These reflect the diverse talents of our students and faculty, and add another dimension to their education as professional musicians.”

The School of Music‘s Jazz Ensemble performed a set of classic Big Band numbers. With the drum kit located in the PLC‘s isolation room, area microphones were combined with accent mics on the piano, bass, and other instruments. The recording turned out so well that it will be released as an album.

About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure‘s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJ‘s. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and The United States.

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