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A virtual press conference from Sound & Video Contractor

Shure Makes it to World Series

James Taylor Sings National Anthem Using UHF Wireless

BOSTON, MA, November 1, 2007–There are a number of ways a World Series game differs from those in the regular season. Take the talent on hand, for one: This year in Game Two at Fenway Park, lifelong Red Sox fan James Taylor sang the national anthem, while Boyz II Men stood-in to provide their rendition of “God Bless America”, the song traditionally sung at the ballpark during the seventh-inning stretch.

Just as in Game One at Fenway this year, Boston Light & Sound was on hand at Game Two, lending a helping hand to sound reinforcement matters with Shure UHF wireless for the appearances made by both Taylor and Boyz II Men. Chosen to completely overhaul the venerable park’s audio earlier in this decade using a design penned by Dallas-based WJHW, BL&S brought portable wireless to this field of dreams that sees regular use for on-field entertainment and more.

“For Game One we had the Boston Symphony Orchestra out in the middle of center field,” relates BL&S audio manager Zeke Zola. “We miked them with omni lavs mounted with little adapters on mic stands using four Shure UHF wireless systems. Shure UHF handheld units from our regular Fenway inventory saw duty for James Taylor and Boyz II Men.”

Led by head engineer Mark Rowinski, the BL&S crew staged the audio portions of the James Taylor/Boyz II Men performances in Game Two like clockwork, providing the necessary hustle to create and strike each set in what seemed like about the same amount of time it takes a 100 mph fastball to clear home plate.

“The range of our Shure wireless systems has always been great,” Zola adds. “When we first installed the system, we turned on the handheld transmitters out in the bleachers 500 feet away from the receivers, and maintained full range metering back in the control room the whole time. That sort of thing gives you a sense of reliability, which is important in a place like this where there are no second chances or time for excuses.”

About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure‘s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJ‘s. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and The United States.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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