OMNIMOUNT INTRODUCES AUTHORIZED INTERNET DEALER PROGRAM
Contract with NetEnforcers Will Ensure Integrity of Web Sales Program
PHOENIX, Ariz. – November 12, 2007 - OmniMount, the global leader in consumer and commercial A/V mounting and furniture solutions, has instituted a new authorized Internet dealer program in partnership with NetEnforcers, the company announced today.
“OmniMount is committed to the success and prosperity of its authorized distributors,” said Dan Halaburda, OmniMount‘s national sales manager for e-commerce and special markets. “Part of this process is maintaining an orderly marketplace. It‘s critical that OmniMount‘s end users understand how best to install and use their OmniMount products. That means we want only the most reputable dealers who provide excellent service and support to their customers.”
“NetEnforcers has years of experience with policing Internet dealer programs,” stated Matthew Leberer director of operations for NetEnforcers, Inc. “That, combined with proprietary technology that intelligently monitors and eliminates counterfeits and unauthorized dealers, will raise OmniMount and its dealers to the top. Who can say no to increased profit margins at an undeniably low cost?”
The new program went into effect at the beginning of August. According to company officials, the purpose of OmniMount‘s Authorized Internet Dealer program is fourfold:
• Establish a direct communications link to Internet dealers.
• Establish standard operational policies for providing these dealers with up-to-date product information, warranty service, training and merchandising materials.
• Establish a Minimum Resale Price level for select “flagship” models within the OmniMount line.
• Create a method for end users to easily identify and patronize OmniMount Authorized Internet dealers.
The program comes on the heels of a recent Supreme Court ruling: Leegin Creative Leather Products, Inc. v. PSKS, Inc., which makes it easier for manufacturers to establish and enforce Minimum Resale Price levels among their dealers and distributors. As a result of the ruling, OmniMount is in a position to better support its best dealers by enforcing its own standards regarding pricing, service and support, according to Halaburda.
Simultaneously, the company announced it has partnered with NetEnforcers in order to monitor the Internet for unauthorized dealers and counterfeiters. NetEnforcers will be patrolling the Internet looking for OmniMount products on unauthorized web sites, and taking legal action to protect OmniMount and its legitimate dealers from unethical and illegal Internet sales practices.
Talking Points:
• OmniMount has announced a new authorized Internet dealer program.
• OmniMount has partnered with NetEnforcers to monitor the internet for unauthorized dealers and counterfeiters.
• OmniMount‘s contract with NetEnforcers will ensure integrity of its web sales program.
• OmniMount is in a position to better support its best dealers by enforcing its own standards regarding pricing, service and support.
About NetEnforcers
Net Enforcers, Inc. is a leading company in protecting and enforcing Intellectual Property (IP) rights, such as owners copyright, trademark and licenses that are being used without authorization. Net Enforcers also provides grey market distribution enforcement services to halt continued unauthorized distribution of manufacturers‘ products. These services resolve many of the unauthorized transactions currently present on auction style and third party websites on the Internet. This includes images, logos, text, misrepresentation of warranty status, misrepresentation of dealer status, illegal licensing etc. The company works closely with its clients to provide custom-tailored enforcement solutions for their IP rights, product distribution and overall brand integrity as it coexists on the Internet. For more information, please visit Net Enforcers online at www.NetEnforcers.com.
About OmniMount
For nearly 30 years, OmniMount has upheld its position as a global leader by continually evolving the industry through product innovation and the creation of new product categories. Represented worldwide in 64 countries to date, OmniMount products have been recognized for groundbreaking design, high quality and long-term reliability. Thanks in part to the company‘s in-house industrial design and engineering team, known as ID&E, precise attention to detail and quality control standards are built into every product, producing the most breakthrough and well-built products on the market. Today, the OmniMount product line features hundreds of mounting solutions that cover the demands of nearly every application. From mounting the smallest speaker to the largest flat panel and everything in between, OmniMount has been a pioneer in developing professional and consumer products to maximize the home theater experience. For a closer look, visit www.omnimount.com.
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