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A virtual press conference from Sound & Video Contractor

AMX Partners with Medialon to Simplify Show Control for Live Entertainment Industry

RICHARDSON, Texas – Nov. 16, 2007 – AMX® announced today that it has partnered with Medialon to simplify show control for the live entertainment industry. A key component of this relationship is a new plug-in developed by AMX that enables Medialon‘s Manager Software to interface with any AMX NetLinx® Control System. Medialon is demonstrating the AMX-Medialon interface in its booth, #1757, at LDI 2007, which is being held Nov. 16 – 18 in Orlando.

Medialon provides software-based control systems for audiovisual equipment and digital media. A leader in the show control market, the company‘s customers include many of the largest museums in the world, as well as the most prestigious theme parks and entertainment venues. Its award-winning Manager Software allows users to program and synchronize an unlimited number of devices, including audio, video, lighting, image processors and special effects.

The new AMX-Medialon interface will enable facility and/or event staff to centrally control individual devices via the AMX Control System and/or initiate show control sequences using Medialon‘s Manager Software. This capability, which is not possible with any other single or combined solution available today, addresses customer requests to streamline the number of interfaces required to operate these two disparate systems.

“Cruise ships, theme parks, casinos and museums often require two control systems – one for sequenced events during a show, the other for real-time control. With this partnership, Medialon and AMX are providing one, seamless interface for our respective systems that will make our technologies more convenient to use,” said Alex Caru, Medialon CEO. “Ultimately, we believe Medialon and AMX will become the de facto standard for these multi-use facilities. When combined, our solution is the most powerful and robust available for applications needing timelines, accurate synchronization, logical operations, database links, digital media control and wide network deployment.”

“Our mission at AMX is to simplify human interaction with technology,” said Michael Peveler, AMX vice president of corporate development. “By partnering with Medialon, we are not only simplifying system integration for our dealers, but we are also simplifying the user experience, which is a very compelling value proposition for the live entertainment industry.”

The AMX – Medialon Plug-In will be available for download on AMX.com within 90 days.

About AMX
AMX hardware and software solutions simplify the way people interact with technology. With the increasing number of technologies and operating platforms at work and home, AMX solves the complexity of managing this technology with reliable, consistent and scalable systems. Our award-winning products span control and automation, switching, distributed audio and video, and technology management. They are implemented worldwide in conference rooms, homes, classrooms, network operation / command centers, hotels, entertainment venues, broadcast facilities, among others.

AMX was founded in 1982 and is a member of the Duchossois Group of Companies. For more information, visit www.amx.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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