A virtual press conference from Sound & Video Contractor

SIM2 Showcases the Glamour of Technology with the New Generation Grand Cinema™ C3X 1080 3-

Miramar, FL–November 29, 2007–SIM2, the Italian manufacturer whose striking high-performance HD home theater projectors are known worldwide for their pristine video and dramatic cabinet designs, showcases the “Glamour of Technology” with its exciting new-generation design of the award-winning Grand Cinema C3X projector. SIM2‘s C3X 1080 is the smallest and highest-performing Full HD 3 Chip projector on the market, and is one of the first to use Texas Instruments DLP Products‘ latest DarkChip™4 chip to integrate superior contrast and benchmark-quality 1080p video display with the functions and features required to power today‘s sophisticated home theaters–all within the dramatic industrial design for which SIM2 is justly famous.

“SIM2 has a rich history of providing high- performance, beautifully styled home theater solutions,” says SIM2 Multimedia President Maurizio Cini. “The C3X 1080 represents the pinnacle of performance and design–we call it the ‘Glamour of Technology‘. Now available, the C3X 1080 is an innovative, brilliantly crafted centerpiece that will deliver a breathtaking cinematic experience in the home.”

The C3X 1080 offers the utmost in terms of performance, design and flexibility of installation. A creative tool for designers and installers alike, it is capable of delivering an emotional impact in every application while complementing a room‘s interior design. In the best SIM2 tradition, the 17-inch-square, 22-pound C3X 1080 is housed in a stunning, high-gloss sculpted cabinet designed by Giorgio Revoldini with the company‘s trademark, flowing lines. Revoldini, who has designed several SIM2 models, has won several prestigious international industrial design awards, including a 2006 Good Design medal, administered by the Chicago Athenaeum–a coveted award in industrial and graphic design.

Although diminutive in size, the C3X 1080 conceals truly powerful abilities and a great deal of technology. The projector is based on a trio of the latest 0.95-inch, 1080p DLP® chipsets from Texas Instruments, whose centerpiece, the DarkChip™4 DLP device, catalyzes an important increase in picture quality with improved blacks and superior brightness. DarkChip 4 helps the new 3-chip DLP SIM2 product achieve a combination of contrast, color, brightness, and resolution that repositions the digital imaging benchmark for a compact high-performance projector.

“The latest SIM2 1080p projectors offer a incredible new option for the ultimate viewing experience in the home,” said says Nancy Fares, Manager, DLP Cinema® and 3-chip projectors at Texas Instruments. “By choosing DLP Technology with proven picture reliability, SIM2 has created an outstanding lineup of projectors that will deliver consumers incredible picture quality and value for years to come.”

The three-chip SIM2 design further exploits new all-glass optics in SIM2‘s proprietary ALPHAPATH™ light engine to form a system able to deliver full-HD, 1920×1080 progressive video of stunning clarity and definition. The combination‘s superb contrast (>10,000:1, typically) matches its impressive color depth and remarkable brightness capability, for a net result of breathtaking, almost three-dimensional picture performance from high-quality source material.

With the C3X 1080, SIM2 has created more than a mere reference-grade projector. Full-depth 10-bit video processing, with HD scaling and deinterlacing capabilities, maintains 1080p/24fps full-HD purity under actual content-playback conditions, and does much to upgrade the delivered perceived quality of lesser formats. What‘s more, SIM2‘s newly developed, advanced color-management software is available to permit installers and calibrators to precisely match each projector to its home theater environment, with near total control over color, and white-point coordinates, gamma correction, and more, for unprecedented power to refine and improve real-world installed performance.

Of course, the latest SIM2 achievement incorporates the functions and features demanded by custom-theater designers and installers. The C3X 1080 delivers two selectable HDMI inputs (both fully HDCP-compliant), as well as inputs for legacy formats component-, S-, and composite-video, as well as RGB connection. Both RS-232 serial and USB ports are included to ease connectivity for control and software/firmware communications. Even an optical digital-audio, and 12-volt trigger outputs, as well as IR-sensor inputs, are on board for total flexibility of installation and control.

C3X 1080: The Next Generation
Availability: Now shipping
Finish Options: High-gloss Gunmetal (standard), Black, Red, and Gold color options available to order.
Suggested Retail Price: $31,995

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to designing, developing and marketing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end professional video wall solutions to the retail, public large venues and institutional markets. Over the years, SIM2 has gained a reputation for meeting the industry‘s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (subsidiary), and in over 45 countries worldwide through partnerships with qualified distributors.

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DLP and DarkChip4 are trademarks of Texas Instruments. Grand Cinema and ALPHAPATH are trademarks of SIM2 Multimedia

10108 USA Today Way, Miramar, FL 33025 • (954)-442-2999 •
www.sim2usa.com

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