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A virtual press conference from Sound & Video Contractor

DWV Debuts Audiophile Art.Engine®

PARK CITY, UT, Dec. 21, 2007– David Wiener Ventures (DWV), a leading design and innovation studio, has premiered the Art.Engine®, a Ferrari-inspired digital music system at its first major automotive industry event, the Los Angeles International Auto Show, at the Ferrari exhibit, successfully bringing high-performance audio‘s newest achievement in home, office and yacht-based audio to an automotive showcase of the best and brightest.

“Interest in the Art.Engine has increased dramatically as a result of its being featured in Ferrari‘s exhibit at the LA Auto Show,” said DWV Founder and CEO David Wiener. “For the first time, enthusiasts were able to see the system beside the Ferraris that inspired it — and their comments spoke to Art.Engine‘s exceptional sound and staggering build quality.”

Highly experienced in audio engineering as well as innovation and design, DWV‘s audio innovations were the basis for its launch in 1996 of one of the fastest growing speaker companies in the commercial and professional markets. DWV‘s new Art.Engine continues this tradition of excellence in performance and design.

In the Art.Engine, the company has introduced a complete, self-contained stereo music system. The Art.Engine combines twin-speaker arrays, wireless signal input, and digital electronics in a handsome, impeccably machined aluminum chassis that offers special benefits to owners and resellers alike.

Designed for use at home, in the office or even on a yacht, the Art.Engine has been licensed by Ferrari Sp.A. and produced by DWV in an exclusive, limited edition of 1,000 — the triumphant culmination of a multi-year engineering effort to create a new concept in audio, and an exciting listening experience. It also offers unique opportunities to both dealers and Custom Installers.

At the Auto Show, the Art.Engine was exhibited among Ferraris that inspired its design. “We showed people something they acknowledged is unique, elegant and timeless,” added Wiener. “People often talk about the Wow! factor, but this was one time they were able to experience it. They could see and hear the performance, excitement and romance of Ferrari, and know they could take it with them for their homes or offices.”

High-Tech, High-Design
Apart from the Auto Show, the Art.Engine is a statement on Ferrari‘s entry into the home audio world. Only 47 inches tall, 16 inches wide and 6 inches deep, it creates a room-filling sound field of high-definition stereo entertainment — more like a fine instrument than a piece of electronic equipment.

At the same time, it provides the technological bells and whistles contemporary audiophiles desire. Its wireless signal input system, for example, raises audio performance to a new level of ease. Simply plug the Art.Engine into an electrical outlet, and its digital receiver technology instantly accepts music files and Web-based radio beamed from any 802.11 WiFi-enabled PC or Mac.

Add Ferrari design elements — like an “Engine Start” button, authentic colors, a machined aluminum chassis, NACA cooling ducts, and carbon-fiber components — and the affiliation is complete. The Art.Engine is Ferrari-inspired, Ferrari-licensed, and Ferrari-like in performance. It will instantly remind any owner of Ferrari automobiles, even as it provides its own satisfying and unique musical experience.

The Art.Engine Advantage
The Art.Engine offers a special set of advantages to resellers in addition to many owner-friendly features. Chief among them is a great margin from a unique product focused, like a laser, on Ferrari customers and enthusiasts, so much so that the Art.Engine makes for them an ideal gift, investment or collectable, especially during the holiday season.

Other advantages include limited distribution, since Ferrari owners can only find the Art.Engine at select high-end audio resellers and Ferrari dealers; and the Art.Engine‘s limited edition of 1,000 units, which assures buyers it is a unique and extraordinary purchase, gift or investment. Compact and easy to install, it makes an especially impressive visual statement within the usually more restrained walls of an executive office.

As a Ferrari collectible, the Art.Engine is unlike any other. A true commemorative tribute to Ferrari, it‘s the most unique Ferrari-licensed product ever designed and manufactured from start to finish exclusively for Ferrari. There is nothing off-the-shelf about it. And like Ferrari GT cars, the Art.Engine, finished in Ferrari paint, can be customized for purchasers with any Ferrari color.

Resellers also benefit from DWV‘s superb support program, which includes a beautiful custom POP display to help resellers demonstrate and sell the Art.Engine within their showrooms. Professional installers, in particular, benefit from being able to offer clients a highly versatile, high-performance audio system that fits almost anywhere in a room, looks good anywhere, and needs no connection wires, only a power cord.

The Art.Engine is available in the U.S. from authorized Audio Resellers and Ferrari Resellers for $20,000.

About DWV
David Wiener Ventures is a design and innovation studio that creates some of the world‘s most exclusive and prestigious products. DWV products exhibit extraordinary, uncompromised performance, styling, materials and craftsmanship. The company is relentless in its pursuit of superior products and groundbreaking technologies.

Founded to create advanced vehicles, products, furniture and fashion, DWV prides itself on a unique operational model, based on experience with Formula One teams, that inspires its staff to optimize performance, style, operations, image and success.

DWV has worked with many of the world‘s great brands, including Ferrari, the U.S. Ski Team, Columbia, Cannondale, Ben & Jerry‘s, Nike, Ganassi IndyCar, Hollywood, TWR, Old Navy, Bloomingdales and many others. DWV programs have also been sponsored by such highly regarded companies as Adidas, Campagnolo, AMF, DuPont, Fischer, Salomon, Revo, and Vuarnet. In addition, DWV‘s work has been featured in major media worldwide, as well as on a PBS-TV documentary about David Wiener.

DWV‘s Park City, Utah, design facility and Salt Lake City-based Technology Center exhibit DWV‘s culture with Ferrari and other F1 cars on display.

For further technical information and availability, contact Bryan Stanton jbs@jbstanton.com or visit www.dwvArtEngine.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.


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