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Broadcast International Announces IPTV/Digital Signage Customer for Breakthrough CodecSys

Italian InStore Communications Leader, SkyRec, to Deploy Private IPTV Network to Hundreds of McDonald‘s Restaurants Throughout Italy Using CodecSys
Mobile World Congress 2008
BARCELONA, Spain–(BUSINESS WIRE)–Broadcast International (OTCBB: BCST) (“BI”) announced a European IPTV/digital signage customer for its breakthrough video compression software, CodecSys.
SkyRec, the leading Italian provider of personalized InStore communications (Radio and Integrated TV) will use CodecSys to deploy the first private IPTV network in McDonald‘s restaurants in Italy. The project will be done in collaboration with Samsung Italy (Information Technology Division) which supplies the InStore monitors. The new network will deliver proprietary video content including live news, weather and sports, as well as pre-recorded commercial content to 335 McDonald‘s restaurants throughout Italy. SkyRec expects to deploy its network within 60 days.
Though the SkyRec implementation of CodecSys uses an IPTV infrastructure (which is more developed in Europe than in the U.S.), the CodecSys software can be deployed on virtually any delivery platform, including IP, satellite, cable, or wireless networks.
“The SkyRec application of our CodecSys software demonstrates the versatility of our technology,” said Rod Tiede, CEO of Broadcast International. “Private IPTV networks, such as SkyRec‘s are an ideal way to deliver commercial video content directly to customers. Our technology allows these networks to be deployed using 80% less bandwidth than would otherwise be necessary, greatly reducing cost while improving video quality. SkyRec is paving the way for the delivery of these kinds of services, especially in Europe, where IPTV has such a strong foothold. We‘re thrilled to be working with SkyRec on this innovative use of our technology.”
“SkyRec is breaking new ground in the deployment of private IPTV networks, and Broadcast International is the perfect partner,” said Enzo Palazzolo, Chairman and CEO of SkyRec. “Using their technology, we will be able to provide the state-of-the art video experience that customers want, while minimizing the costs typically associated with high-bandwidth, high-definition video. We look forward to working with Broadcast International to roll out this unique offering throughout Italy.”
CodecSys Delivers Live HD Under 3Mbps
Broadcast International‘s patented video compression software, CodecSys, delivers live HD video at under 3Mbps, cutting bandwidth requirements to a mere fraction of that currently required for HD-quality video over satellite, cable, IP and wireless networks. CodecSys achieves its breakthrough performance through a patented, multi-codec approach in which the video stream is analyzed and the codec best-suited for a particular frame or video sequence is automatically selected from an entire library of specialized codecs.
The CodecSys software resides on a powerful, multi-core processor hardware platform that accelerates the CodecSys codec-switching process, providing nearly unlimited processing power and video compression capabilities. The combination of the CodecSys software with the multi-core processor promises to change the video distribution world by making it possible for cable, satellite or IPTV providers to deliver live HDTV at compression levels four to six times higher than is currently possible.
A major benefit of the CodecSys software approach is the ease with which the software can be upgraded. While other commercial hardware-based solutions require costly, full replacement, CodecSys can be upgraded through simple, cost-effective software downloads. The hardware platform is also high programmable and scalable, enabling users to add additional processing power by simply adding extra processors.
About Broadcast International
Broadcast International is a leading provider of video-powered broadcast solutions, including IP, and digital satellite, Internet streaming and other types of wired/wireless network distribution. BI‘s patented CodecSys software is a breakthrough, artificial intelligence-based video compression technology that cuts video bandwidth requirements more than 80% over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/ performance benefits for existing applications such as HD video.
Broadcast International is a public company (OTCBB: BCST) headquartered in Salt Lake City, UT. For more information go to www.brin.com and www.codecsys.com.
About SkyRec
SkyRec, headquartered in Milan, Italy, is the leading Italian company in the personalized media market for InStore communication (Radio and Integrated TV).

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