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Dolby Lake Processors Enhance the Experience of Moviegoers in Korea

(February 2008) — SOVICO Corporation, the distributor for Dolby Laboratories’ Live Sound products in South Korea, has installed a number of Dolby(r) Lake(r) Processor in movie theatres recently, including several owned and operated by CGV, the largest multiplex cinema chain in the country.

“We are focusing sales on the specialized and exclusive theatres,” explains Lee Chang Hyun, Sales Manager, Cinema Products for SOVICO. “The most popular case was the Hong-dae branch of Toros, which was located in the most fashionable and popular area of Seoul. We have already installed a Dolby Lake Processor for the three-way speaker system in the main theatre and now, because of the great response from customers and the cinema owners, they have decided to install them in all six theatres in the multiplex.”

CGV, the largest multiplex cinema chain in Korea, with international branches in China and plans to expand into Los Angeles, has installed Dolby Lake Processors to optimize the three-way speaker systems in the main theatres of its multiplexes in Mok-dong, Ospe and Indukwon. Additionally, two units will control a four-way and a three-way system in two theatres at CGV’s Wangsibri branch, due to open by April 2008. The Primus cinema chain has installed a Dolby Lake Processor on a four-way system in the main theatre at its Buchun branch and is installing another on a four-way setup at its Wonju multiplex. SOVICO will install a unit on a three-way system at Megabox’s Suwon location shortly.

Lee Chang Hyun expects the Dolby Lake Processor to also have appeal outside the specialized theatres: “If our customers understand the value of the Dolby Lake Processor, we can expand our market to the general theatres as well.”

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