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SHURE LAUNCHES NEW MICROFLEX CHOICES

Latest generation mics offer streamlined design and enhanced performance

NILES, IL, February 25, 2008–Shure Incorporated has announced the availability of new Microflex microphones. Elegantly styled with a streamlined, low profile design ideally suited for boardroom, conferencing, and corporate applications, as well as anywhere else that unobtrusive integration is desired, each model in the product group provides versatile functionality, easy setup, and premium sound quality. Like their predecessors, the new gooseneck models all feature interchangeable cartridges as well.

Occupying a starring role within the new product group, models MX405 and MX410 are five and ten-inch goosenecks, respectively, offered in both wired and wireless configurations. Outfitted with fully adjustable goosenecks, 5-pin XLR connectors (wired versions), and a sleek new windscreen, both models can be used with a surface-mount preamp, a wired desktop base with a programmable mute switch, or the MX890 wireless desktop base with a programmable mute switch. Users can also choose either a bi-color status indicator or a red light ring to keep tabs on microphone operation.

Available finished in white, black, and aluminum, the low-profile MX395 boundary mic is unparalleled for use in installations where aesthetics are a top priority. Omni, cardioid, and bi-directional polar patterns are offered on the mic, as is an optional logic-controlled, bi-color status indicator (black models only).

Sold as either a two or three-element desktop conference microphone, the MX396 comes with a centrally mounted, remote-controlled, bi-color status indicator and integrated mute switch. To accommodate different seating arrangements, the elements in the three-element model can be reconfigured for center-of-table or end-of-table applications.

Complementing the new offerings are models MX690 and MX890. A wireless desktop boundary microphone, the MX690 features a bi-color status indicator, mute switch, and infrared sync. The MX890 is a wireless desktop base unit offering a quick-release, six-pin jack that effortlessly facilitates gooseneck changes, a mute switch, and infrared sync.

The new wireless Microflex models are built upon Shure’s popular SLX platform featuring patented Audio Reference Companding circuitry to ensure superior sonic quality in every application. Within this series of wireless mics, the SLX4L receiver (MSRP $718), featuring logic output pins, will also make its industry debut.

Suggested retail prices range from $295 for the five-inch gooseneck model MX405LP/C (which comes without a preamp) to $798 for the wireless model MX690 boundary microphone.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure‘s diverse product line includes world-class wired microphones and wireless microphone systems for performers, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice wherever audio performance is a top priority: on concert stages, in recording studios, at radio and television networks, and in public address systems in houses of worship, meeting facilities, and other venues.

Shure Incorporated corporate headquarters are located in Niles, IL in the United States. Regional sales and marketing offices are located in: Germany, The United Kingdom, Japan, China and Hong Kong.

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