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grandMAs Put The Pedal To The Medal In Mercedes-Benz Booth

MercedesDemfis Fyssicopulos manned three grandMA full size and one grandMA light to control an extensive array of lights in the Mercedes-Benz/Maybach booth at the 2008 North American International Auto Show (NAIAS) in Detroit. A.C.T Lighting is the exclusive distributor of the grandMA in North America.

Fyssicopulos teamed with lighting designers Richard Profe and Alex Orkisch of TLD Planungsgruppe GmbH Stuttgart to create a cutting-edge lighting solution for the luxury automaker‘s booth at the show. NAIAS was open to the public January 19-27.

“Imagine the challenge the designing team had when designing an a environment of close to 350 moving lights and several dozen conventional units where the entire lighting rig is hidden behind a roof system where the beams focus through strategically placed openings in the canvas helping create the elite, clean, and pristine feel that Mercedes Benz is known for” says Fyssicopulos.

“The programming of the booth was done on three grandMA fullsize and one grandMA light. Two consoles where at FOH, and the other two consoles, along with the laptops running OnPC, where used as “Mobile Stations” for focusing purposes and the press event,” he explains. “The booth runs on SMPTE time code generated by the 14-minute video loop played on the main LED screen at the center of the booth. The lighting complemented the video to create the desired feel and environment” as it marked the world premieres of the GLK Vision, the SLK convertible‘s facelift and the US premiere of the SLR Roadster and chronicled the brand‘s distinguished history.

TLD devised a unique modular roof system in which almost 350 Martin moving lights and numerous tungsten fixtures were installed virtual invisibly. By using moving lights the grandMAs could control the overall intensity of the booth, as well as implement very specific elements of the show through color changes and effects.

The light show was triggered frame by frame to the LED wall and innumerable Barco O-Lite LED elements, which were integrated in the structure of the lamella expanding the LED wall around the viewer. Shifting color-moods and effects on the lamella changed the spatial perception for the visitor constantly and transferred the content of the video onto the architectural elements of the booth.

The networked grandMA systems controlled 231 Martin Mac 2000 Washes and 39 Martin Mac 2000 Performances, the latter with custom gobos to match the video content, which showcased the structure of the lamella.

In addition, the grandMAs controlled 35 Martin Mac 700 Washes, 12 Martin Mac 250 Washes, 31 Martin Mac 600 NTs, 20 VARI*LITE 3500 Washes, six VARI*LITE 3500 Spots and 33 ETC CE Source Four 750w PARs.

These fixtures were used to highlight the cars and exhibits and create ambient lighting for the whole booth. To integrate the lamella with the production and give it enhanced three-dimensionality, its interior lighting was also controllable: 700 dimmable linear fluorescent luminaires were installed in the separate layers of the lamella.

“Demfis is one of the most talented grandMA programmers around, and he will really make use of the grandMA‘s feature-set. I am certain that he helped the designers at TLD more than just fulfill their vision,” commented A.C.T Lighting President and CEO Bob Gordon.

Working with Fyssicopulos on the grandMA programming for the Mercedes-Benz booth was TLD‘s Dietmar Rauh.

About A.C.T Lighting

A leading importer and distributor of lighting products, A.C.T Lighting, Inc. strives to identify future trends and cutting-edge products, and stock, sell and support their inventory. The company provides superior customer service and value for money to all of its clients. For more information call 818-707-0884 or visit www.actlighting.com.

About TLD Planungsgruppe GmbH

TLD is a worldwide operating media-design service provider for lighting, sound and video.
Currently, TLD with its branches in Stuttgart and Munich, is in charge of further projects for its customers Mercedes-Benz and Maybach, e.g. for the upcoming car shows in Geneva and Beijing.
More information on TLD Planungsgruppe GmbH and its projects is available on www.tldplan.com.

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