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SIM2 Grand Cinema™ C3X 1080 3-Chip DLP®-based Projector Named As Top-Seller

Miramar, FL–March 7, 2008–SIM2, the Italian manufacturer whose striking high-performance HD home theater projectors are known worldwide for their pristine video and dramatic cabinet designs, is pleased to announce that their flagship projector, the C3X 1080, has been named the “top-selling front projector by value over $10,000” for Q42007 by Quixel Research.

“We‘re thrilled to learn the results of Quixel‘s latest research. The fact that the C3X 1080 was the top seller for Q42007 is an incredible achievement considering it didn‘t ship until mid-November,” said Charlie Boornazian, SIM2‘s VP of Sales and Marketing. “It is a testament to the performance of the C3X 1080 and the strength of our sales team. They were well educated on the product and therefore able to effectively demonstrate its spectacular picture quality. Once our dealers saw the C3X 1080 in action sales took off!”

Tamaryn Pratt of Quixel Research said, “While the overall front projection market was down, the enthusiast market proved to be strong. SIM2‘s C3X 1080 shot to the top of the charts in the value category for Q42007, proving our findings true. SIM2‘s dedication to creating a top performer in the 1080p reference category has solidified their position as a leader in the US home theater projection industry.”

The C3X 1080 is based on a trio of the latest 0.95-inch, 1080p DLP® chipsets from Texas Instruments, whose centerpiece, the DarkChip™4 DLP device, catalyzes an important increase in picture quality with improved blacks and superior brightness. DarkChip 4 helps the C3X 1080 achieve a combination of contrast, color, brightness, and resolution that repositions the digital imaging benchmark for a compact high-performance projector.

The three-chip SIM2 design further exploits new all-glass optics in SIM2‘s proprietary ALPHAPATH™ light engine to form a system able to deliver full-HD, 1920×1080 progressive video of stunning clarity and definition. The combination‘s superb contrast (>10,000:1, typically) matches its impressive color depth and remarkable brightness capability, for a net result of breathtaking, almost three-dimensional picture performance from high-quality source material.

The C3X 1080 features full-depth 10-bit video processing, with HD scaling and deinterlacing capabilities, while maintaining 1080p/24fps full-HD purity under actual content-playback conditions, and does much to upgrade the delivered perceived quality of lesser formats. What‘s more, SIM2‘s newly developed, advanced color-management software is available to permit installers and calibrators to precisely match each projector to its home theater environment, with near total control over color, and white-point coordinates, gamma correction, and more, for unprecedented power to refine and improve real-world installed performance.

Finish Options: High-gloss Gunmetal (standard), Black, Red, and Gold color options available to order.
Suggested Retail Price: $32,495

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to designing, developing and marketing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end professional video wall solutions to the retail, public large venues and institutional markets. Over the years, SIM2 has gained a reputation for meeting the industry‘s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (subsidiary), and in over 45 countries worldwide through partnerships with qualified distributors.

10108 USA Today Way, Miramar, FL 33025 • (954)-442-2999 •

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