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A virtual press conference from Sound & Video Contractor

Creative Technology chooses newly launched Lighthouse R7-ER LED screen

London, UK – 17 March 2008. One of the world leaders in audio visual services, Creative Technology (CT), has placed a substantial order for Lighthouse‘s latest outdoor product, the R7-Enhanced Resolution (ER) LED screen.
Using the same advanced digital processing technology as R12-ER and R10-ER panels, R7-ER‘s enhanced resolution doubles the effective resolution on the same-sized panel as its 16mm counterpart. This sees Lighthouse once again leading the way in developing product that is specifically tailored to the needs of the rental market.
Dave Crump, business development director for Avesco Group plc, parent company of CT, explains the investment in Lighthouse LED screen. “We decided to invest in a new generation of outdoor screen and wanted a product which would raise the bar on the current generation of products, providing improvements in performance, weight and functionality.
“We carried out a thorough investigation of available systems including two extensive shoot outs. The R7-ER product from Lighthouse not only meet all of our expectations, but they are also able to meet our challenging delivery requirements and offer mechanical compatibility with the well established R16 product, enabling designers to quickly adapt to the new technology.
“R16 has very much become the standard for the touring market. We felt it was essential that we could offer something better, particularly in our rapidly developing US touring business. The R7-ER fits that bill and is a good solution for us as we can use it for a more diverse range of applications.”
Creative Technology is taking delivery of a total of 200m2 of R7-ER. Initially, this will be distributed between CT in London and the USA. Its sister company JVR in Holland will take a further 50m2, meaning the product is immediately available in all of the group‘s geographical markets.
Crump adds: “The first major project we will use the R7-ER is the Bahrain Formula One Grand Prix in the first week of April, where three of the eight screens provided will be the new Lighthouse R7-ER product. These are being shipped direct from Lighthouse‘s factory to Bahrain. They will then be shipped back to the UK, from where we expect them to be used on a multitude of projects throughout the summer.”
“We‘re excited to have CT as a partner once again,” says Simon Taylor, general manager of sales at Lighthouse‘s UK office. “The CT team spent a lot of time seriously researching the marketplace. We launched R7-ER just in time, so it‘s hugely rewarding to receive their seal of approval with the international credibility that entails.
“We saw the fruits of this partnership and look forward to developing our technology in tandem with their needs.”

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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