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Mode Studios Opens Santa Monica Office

JourneyMODE Studios, a creative agency representing a collective of directors and designers, has opened an office in Santa Monica, California. Headed up by partner Matt Skerritt, the new location is expected to primarily serve the music industry with tour and concert design and direction as well as live DVD production.

“By launching the office in Santa Monica we’re making a commitment to service our music-industry clients better and work more closely with them,? says Bob Bonniol, partner and creative director. “We felt we needed this kind of proximity to our clients to enable us to work more effectively on their projects.?

MODE Studios selected Santa Monica as its base of operations after forging a relationship with Jeff Ayeroff, former chair of Virgin Records. “Jeff conceived the ‘Rock the Vote’ campaign and now he’s starting a new company, Shangri-La Music, in Santa Monica,? notes Colleen Bonniol, partner and president. “Our office is in the same building as Shangri-La, and we’ve already begun working on the 2008 ‘Rock the Vote’ with Jeff.? Both Colleen and Bob travel frequently to the new location.

The company is no stranger to the music industry with its staff having spent quality time in the designing some of the most blazing arena lighting and video ever. Among MODE Studios’ music clients are Nickelback, Chris Botti, LeAnn Rimes, Wyclef Jean, Matisyahu, Cartel, R Kelly, Natasha Bettingfield and 3 Doors Down.

The new Santa Monica office has already done a number of music-related projects, including a Journey concert DVD for Wal-Mart, an electronic press kit for Randy Jackson and Paula Abdul’s Dance Like There’s No Tomorrow (some of which aired with the Video’s premiere on American Idol), as well as the behind the scenes documentary for the Randy Jackson Music Club CD.

MODE Studios works worldwide as a creative agency helping clients to weave image, light and architecture into vivid audience experiences. It provides directing, creative direction, design, and production services to musicians, producers and corporations for concerts, special events, musicals, opera, architecture and corporate branding experiences. For more information, call 206-527-1872 or visit www.modestudios.com.

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