A virtual press conference from Sound & Video Contractor

UVLD Give Best Buy The “CSI” Feel

bestbuyUnlimited Visibility Lighting Design (UVLD) brought the high-tech mystery of the “CSI� franchise to a corporate show for Best Buy’s Home Theater division with a set lit primarily with energy-efficient LED fixtures.

The show, dubbed “CSI: Home Theater,� was held in the Highlands Club in Hollywood, “an unconventional venue for a corporate presentation,� notes lighting designer Paul Sharwell. “I do a lot of shows for Best Buy, and they’re usually in big convention centers. But for this project we were tasked with lighting a set made of frosted plexiglass in a small nightclub. The overall feel was that of an intimate show much like a town hall meeting.�

UVLD supplemented the Highlands Club’s small, diverse lighting system with Mac 250′s and 130 ColorBlast 12 LEDs. “There was a multitude of plasma screens and the translucent plexiglass set with a lot of details like odd shaped holes and cubes — features that we needed to design for,â€? says Sharwell. “We laid out the plot, but it was hard to imagine how to lay out the LEDs. We didn’t have a lot of room behind the set, and it was designed to be mostly backlit.

“So we devised a series of booms lined with ColorBlasts which would have to be adjusted on site,� he continues. “The lights were only about a foot behind the walls, and the set was clearer than we expected, so we covered the back of the plexiglass with vellum which acted as diffusion to soften the lights. That worked well to give a sense of mystery and cutting-edge technology that referenced both ‘CSI’ and the booming home theater marketplace.�

To carry the feel of the set into the club, additional set pieces were placed throughout the room and were lit with LED fixtures.

Tony Siekman of the WIT Company was the Technical Director. Kelly Rae Hemenway of Sketch And Design was the Set Designer.

About UVLD
Unlimited Visibility Lighting Design (UVLD) creates lighting designs for corporate theater, live entertainment, themed environments, trade shows and special events. UVLD is a partnership of 10 designers working in all aspects of lighting design; their work has been seen on stages and screens nationwide and around the world. Clients include IBM, Mitsubishi, Honda, Kia, Mercedes, Volvo, Volkswagen, John Deere, Microsoft, Cartier, Victoria’s Secret, FedEx, Avon and Audi.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News

HRS Control’s UDC Provides Custom Control Solution For Alford Media Services’ Innovative Breakout Pods at Client’s Annual Meeting
Opticomm-EMCORE to demonstrate Video Wall driven by Eclipse HD at InfoComm
Sennheiser’s Integrated Systems Division Appoints New Area Sales Managers
Inaugural Pensado Awards to Honor Today’s New Brand of Music Professional
Biamp Systems’ Five-Year Warranty Honored by 2014 SCN Stellar Service Award as ‘The Ultimate Reputation Saver’
LynTec at InfoComm 2014
Winter X Games Chooses HARMAN’s Soundcraft Vi1 As Part Of A New Integrated Fiber Optics Network
Extron Updates Popular Hideaway Series Enclosures with Digital Connectivity and USB Power
Stanton Artist DJ Young 1 to Perform at 136th Annual White House Easter Egg Roll
Carlos Elizalde Blends Singing and Dancing Seamlessly With HARMAN’s AKG WMS4500 Wireless Microphone System

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

April 2008
M T W T F S S
« Mar   May »
 123456
78910111213
14151617181920
21222324252627
282930  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication