Sneak Peek at Dolby’s Newest Imaging Technologies for Improved Contrast and Brightness for Certain LCD TVs

TOKYO, Oct 01, 2007 — Dolby Laboratories unveiled details of its new dynamic range imaging technologies, Dolby(R) Contrast and Dolby Vision.

“Dolby is committed to providing innovative entertainment technology solutions. At CEATEC, we are demonstrating new video technologies that could transform LCD picture quality,” said Francois Modarresse, Vice President, Marketing, Dolby Laboratories. “Dolby’s surround sound technologies are world renowned, and our imaging capabilities are already modernizing how we see entertainment. For example, Dolby Digital Cinema systems deliver movies with opening-night quality every night.”

Dolby will be conducting technology demonstrations of its new imaging technologies at CEATEC in room 201B.

Dolby’s dynamic range imaging technology, Dolby Contrast provides dramatically enhanced contrast, while Dolby Vision combines dramatically enhanced contrast with extended brightness and dynamic range for LCD televisions with LED backlighting technology.

– Dolby Contrast, leveraging light-emitting diodes (LEDs) with local dimming, provides outstanding contrast ratio and improvements to the overall image quality.

– Dolby Vision adds to LED backlight units with local dimming advanced high-dynamic range algorithms, which deliver stunning images, by providing simultaneously high brightness and high contrast ratio. In demonstrations, LCD displays with Dolby Vision deliver picture quality that virtually matches real-world visual perception of depth, detail, and color.