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Triveni Digital Technology Expert to Address Value of IPTV Standards in Monitoring Quality of Service at Telecom2008

At Telecom Technology Papers Conference, Triveni Digital’s Dr. Richard Chernock Will Explore QoS Applications for New IPTV Standards

PRINCETON, N.J. — March 31, 2008 — Triveni Digital, a subsidiary of LG Electronics (LGE), today announced that the company’s chief technical officer, Dr. Richard Chernock, will present “Role of IPTV Standards in Achieving Quality of Service? during the Telecom Technology Papers Conference at Telecom2008 in the Las Vegas Convention Center Room N238. Scheduled for 2:55 p.m. on Wednesday, April 16, Chernock’s presentation will address the importance and value of IPTV standards, particularly with respect to maintaining high standards for content delivery.

“Standards make it easier to develop consistent, reliable equipment not only for delivery of services, but also for quality of service monitoring,? said Chernock. “In addition to supplying criteria for measuring content delivery, these standards also provide the metrics to be used for measuring the quality of content delivery. In exploring how IPTV standards inform quality of service, we will discuss IPTV standards currently under development and compare those standards to similar DVB, ATSC, and SCTE standards applied to terrestrial and cable TV services.?

Triveni Digital closely follows the work being undertaken by ATIS task forces in developing IPTV standards, and Chernock will explore the use of such standards as metrics for quality of service. He will provide an overview of the work and objectives of the ATIS IPTV Interoperability Forum (ATIS-IIF) and conclude his presentation with practical approaches to QoSM (Quality of Service Metrics) standards.

Information about Triveni Digital and the company’s products is available at the company’s Web site: www.trivenidigital.com.

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About Triveni Digital
Triveni Digital, Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in digital television streams. Triveni Digital’s products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at www.trivenidigital.com.

Note to Editors: When referring to Triveni Digital, please use the complete company name, “Triveni Digital.” Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.

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