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NEW SHURE MICRO-BODYPACK IS SMALLER THAN SMALL

UR1M Offers Superior Wireless Performance In An Ultra-Compact Package

LAS VEGAS, NV, April 14, 2008—This year’s NAB will mark the industry debut of the new Shure UR1M Micro-Bodypack in booth #N2830. Offering superior wireless audio in an ultra-compact package that is about half the size of most standard bodypacks and weighing just three ounces with two AAA batteries, the UR1M is designed to be easily concealed and worn comfortably by actors, performers, musicians, and public speakers.

Operating with the premium Shure UHF-R® wireless microphone system using the latest version of the Shure Wireless Workbench software, the subminiature device uses the patented Shure Audio Reference Companding technology to deliver crystal-clear audio and a 60-75 MHz tuning range (region dependent)—twice that of any other bodypack on the market. Tunable in 25 kHz increments and providing a sum total of up to 3,000 selectable frequencies, the UR1M additionally offers:

• selectable 10mW or 50mW RF power
• up to nine hours of battery life
• audio level metering
• a backlit LCD display

During the manufacture of each UR1M, the circuit board is specially treated to greatly enhance the sweat resistance and durability of the device, allowing it to be worn close to the skin. As easy to use and setup as any other UHF-R Series product, the miniature bodypack complements its list of functional features with a choice of TQG or Lemo-3 connectors and selectable alkaline, lithium primary, or NIMH battery curves for accurate power metering.

The UR1M was the only bodypack used during the broadcast of the 2008 Academy Awards, worn by host Jon Stewart with a Shure WL51 cardioid subminiature lavalier microphone. It also was used at the 2008 Miss America Pageant and is currently on tour with Maroon 5. The UR1M has a suggested retail price of $3,198 (UR1M/LEMO3 is $3,298) and will be available globally from authorized Shure dealers in summer 2008.

“There are certainly other miniature bodypacks out there, but the new UR1M is the first that I consider to be part of a superb sounding wireless microphone system,? notes audio engineer Don Worsham, one of the first to put the device to work in the field. “In-back-to-back comparisons we made on the set at this year’s Miss America pageant with a full-size pack, we found that we couldn’t distinguish the difference. The miniature pack offers the same improved frequency response and dynamic range, and performs with identical signal-to-noise and low distortion characteristics. I’m still wondering how Shure managed to cram all of that into such a small space.?

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

Contacts:
Mike Lohman Gregory A. DeTogne
Shure Incorporated Gregory A. DeTogne Public Relations
847-600-6417 847-367-8187
lohman_mike@shure.com greg@detogne.net

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