Miramar, FL—April 2008—SIM2, the Italian manufacturer whose striking, high-performance, high-definition home-theater projectors are known worldwide for their pristine video images and dramatic cabinet designs, reports that its year-end momentum has continued through First Quarter 2008 with an increase in Home Theater Dealer sales and the successful introduction of an HDR-enabled LCD prototype designed for Dolby Laboratories, to begin the Second Quarter with a Dealer Award Trip to Italy.

Sales Increase
As previously announced, Quixel Research named the SIM2 C3X 1080 the top-selling front projector over $10,000 for Q4 2007. The C3X 1080 represents a large part of SIM2’s Home Theater dealer Sales, which increased 9% for Q1 2008 over Q1 2007. “Based on the performance of the C3X 1080, SIM2 is being welcomed into new territories by premier specialist retailers and system integrators,� said Charlie Boornazian, SIM2’s VP of Sales and Marketing. “Looking ahead, we expect to see a steady upward climb, despite the inconsistent economy. We will bring additional category-leading products to the market over the next few months to keep us ahead of the pack.�

Prototype Introduction
SIM2 is thrilled to have worked with Dolby Laboratories to bring the 46-inch HDR-enabled LCD prototype display from concept to reality. Dolby’s HDR technologies utilize the capabilities of LED-based backlight units (BLUs) offering groundbreaking contrast and brightness unlike anything else ever seen before. The prototype, which features 1,838 LEDs, stunned industry press during its recent world premiere. “SIM2 is extremely proud to have been selected by Dolby to build the prototype for this exciting, ground-breaking new technology,� said Boornazian.

Award Trip
In May, SIM2 USA will bring its top-performing dealers to the corporate headquarters in Pordenone, Italy. “It’s an incredible opportunity for the dealers to see the factory while taking in the breathtaking scenes of the region. This will be the first of what’s to become an exciting annual event that our dealers should look forward to!� said Boornazian.

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent, SIM2 Multimedia (established in 1995), has dedicated its resources to designing, developing, and marketing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and a leading provider of high-end professional video wall solutions to the retail, public large venues, and institutional markets. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (subsidiary), and in over 45 countries worldwide through partnerships with qualified distributors.