A virtual press conference from Sound & Video Contractor

SI’s New “Screen Wizard? Helps Customers Select the Correct Projector Screen Material

Austin, Texas – May 1, 2008 – SI (www.sicreens.com) is proud to announce that its new “Screen Wizard? (www.siscreens.com/partners/wizard/index.php) projector screen selection tool is now active. SI’s Screen Wizard is the most powerful tool in the industry that educates beginners, videophiles, and sales personnel on selecting the best screen and screen materials for any front projection application.

“SI’s Screen Wizard guides the user through selecting the correct screen material based on the room’s lighting, projector’s specifications, screen ratio, and screen size,? explained Aaron Reilly, SI CTO. “Each of these variables is computed by the wizard to help customers and salespeople achieve the ultimate picture quality based on SMPTE standards.?

Selecting, selling, and buying two-piece projection systems can be one of the most daunting processes in the industry. More often than not, one sells or selects the incorrect screen material and/or projector because they don’t take into account the environment it is to be installed and utilized in. SI’s Screen Wizard fills a void in the marketplace by providing an educational platform for the user to select the optimal screen and screen material based on a number of parameters, including:
• screen ratio (16:9, 4:3; 2.35:1)
• room light level
• projector specifications (lumens and contrast ratio)
• screen size

The Screen Wizard will then provide the user with a list of recommended screens depending on the data input, and will rate the recommended projector and screen combinations on a Poor, Acceptable, Good, or Excellent contrast performance scale.

“Unfortunately, many sales people are under educated at pairing the correct projector and screen,? added Reilly. “They often spec them separately, or sell one if the customer already owns the other, but don’t take adequate steps to insure optimal combined performance within the viewing environment. SI takes great pride in developing world-class screens, but even the best equipment in the world can produce substandard results if misapplied. We want to play a major role in providing the best home theater experience possible. This is why we developed the Screen Wizard.?

For more information on the Screen Wizard, additional education tools, SI screens, and SI’s other products, visit the web at www.siscreens.com or call 512-832-6939.

About SI
SI was founded in 2003 and brings a unique perspective to the projection screen industry. The founders of SI came from the world of AV retail and therefore possess a uniquely broad understanding of both consumers’ and AV professionals’ wants and needs. SI’s products are designed to address constantly changing consumer demands for performance, value, and visual appeal, while staying strategically aligned with the trends of today’s projectors.

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