Miramar, FL—May 2008—SIM2 USA is pleased to announce the appointment of WSR Sales as its new representative in Florida, effective immediately. The three managing partners of WSR Sales—Robert Thompson, Adam Bielobockie, and Bob Lewis—bring a total of over 60 years of experience in the audio/video industry.

“SIM2 selected WSR Sales for its glowing reputation among the specialty A/V retailers and custom integrators in Florida,� said Charlie Boornazian, SIM2’s VP of Sales and Marketing. “Their passion for the industry and knowledge of the territory are critical to our continued growth. We are expecting new energy and outstanding sales results. WSR is ready for the challenge.�

WSR Sales, Inc. is a Florida-based company representing manufacturers that are best in class and bring superior products or services to the A/V industry. Its mission is to provide the custom A/V dealer with the best solutions available today. WSR was formed in response to the need for a next-generation rep firm to help the custom integrator keep up with this ever-changing industry.

“Our team is excited to represent SIM2 in the state of Florida, said Robert Thompson, President of WSR Sales. “We feel that our mission perfectly complements SIM2’s goals and we look forward to contributing to the company’s success.�

About SIM2 USA Inc. and SIM2 Multimedia
Since entering the US home theater market in 1999, SIM2 USA, under the guidance of its parent, SIM2 Multimedia (established in 1995), has dedicated its resources to designing, developing, and marketing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and a leading provider of high-end professional video wall solutions to the retail, public large venues, and institutional markets. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. The marketing policies of the company are world-oriented, with direct presences in Italy (headquarters), the USA, UK, China, Germany (subsidiary), and in over 45 countries worldwide through partnerships with qualified distributors.