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Latin Music Awards Honor Shure Endorser Juanes


NILES, IL, May 14, 2008 – Colombian singer and Shure endorser Juanes won the Male Pop Album of the Year Award for “La Vida Es un Ratico“ at the 10th Annual Latin Billboards at the Seminole Hard Rock Hotel and Casino in Hollywood, Florida. While it was undoubtedly an honor for him to win this award, perhaps more significant was that Juanes also received the Spirit of Hope Award for his humanitarian work, which he does through his Mi Sangre Foundation – an organization he created in 2005 to aid victims of land mines in Colombia.

The event, which was broadcast live by the Telemundo Network Group, relied on a full range of Shure wired and wireless microphones, and almost every artist who performed used Shure gear during the evening, including Juanes who performed his hit single “Gotas de Agua Dulce“ using a Shure UHF-R® wireless microphone system with a KSM9 handheld transmitter.

“I cannot thank Shure enough for all their help and support,“ stated J.C. Aguila, Audio Supervisor for Telemundo/NBC. “From the beginning Shure has shown true professionalism with a personal touch that is rare to find in large companies. We would not be able to put together our show without Shure‘s support, and we look forward to working with them for a long time.“

In addition to Juanes, long-time Shure user Juan Luis Guerra enjoyed another huge night as he added three Latin Billboard Awards to his growing list of accomplishments, including Artist of the Year, Producer of the Year, and Tropical Album of the Year for “Llave de me Corazon.? Guerra has become quite the collector recently, as he will add the three Billboard Awards to the one GRAMMY and five Latin GRAMMY Awards that he has already won this year. He also performed using the Shure UHF-Rwireless microphone system with a KSM9 microphone.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJ’s. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and The United States.

Mike Lohman
Shure Incorporated
Gregory A. DeTogne
Gregory A. DeTogne Public Relations

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May 2008
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