Illegal Traders Found On Apliu Street

NILES, IL, May 19, 2008 – Shure Incorporated has uncovered a number of hawker stalls in Hong Kong’s popular electronics marketplace, Apliu Street in Shamshuipo, selling counterfeit Shure earphones. This investigation is part of the Company’s continued efforts to combat the illegal manufacture and sale of counterfeit Shure products.

“Our customers are at a risk of being taken advantage of by these illegal traders who continue to infringe on our brand,� said Ray Crawford, Managing Director of Shure Asia Limited. “It is our responsibility as a manufacturer to aggressively pursue these criminals who seek to deceive our customers. Educating them against the purchase of counterfeit products is one way.�

Shure initiated this investigation earlier this year by conducting a market survey in Apliu Street and the surrounding streets to identify fixed hawker stalls and other outlets that sold counterfeit Shure earphones. The investigation discovered that several hawker stalls were selling counterfeit Shure earphones, including Shure E2 and E4 Sound Isolatingâ„¢ Earphones, which the Company discontinued in September 2007. Priced between $30 to $90HKD, the counterfeit earphones seemed to resemble actual Shure products, but closer inspection easily proved that they were counterfeit.

“Shure maintains a list of all authorized distributors on our websites so that customers who wish to purchase Shure products can easily do so,� added Crawford. “I urge customers to be vigilant and use good judgment when presented with offers that seem too good to be true. If it appears too good to be true, it is very often not true!�

Shure has two authorized distributors in Hong Kong for the sale of all Shure SE earphones (the SE110, SE210, SE310, SE420, and SE530/SE530PTH) and SCL2. They are:

ECT Eichi Technology
Room 1010, 10/F Sterling Centre
No. 11 Cheung Yue Street,
Lai Chi Kok, Kowloon
Tel: (+852) 35894166
Email: shure@ect.com.hk
Website: www.ect.com.hk

Soundwell Company
3/F Block A, 46-48 Kimberly Road
Tsim Sha Tsui, Kowloon
Tel: (+852) 2721 8819

Customers should visit the Shure website and click the Where to Buy link to find a list of appointed earphone resellers in Hong Kong at http://www.shure.com.hk/PersonalAudio/WhereToBuy/index.htm.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice wherever audio performance is a top priority: on concert stages, in recording studios, at radio and television networks, and in public address systems in houses of worship, meeting facilities, and other venues.

Shure Incorporated corporate headquarters are located in Niles, IL in the United States. Regional sales and marketing offices are located in: Germany, The United Kingdom, Japan, China, and Hong Kong.