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NILES, IL, May 20, 2008 – Best-selling artist KT Tunstall has announced that she will judge the final selection for an innovative new award for aspiring singer-songwriters in the UK – the Shure Creative Award, which will be sponsored by Shure Distribution UK, the Institute of Contemporary Music Performance and Play Music Pickup magazine.

Applicants will be required to upload a video of themselves performing an original song on any instrument to the website www.shurecreativeaward.com, which will be live beginning May 30, 2008. All entries will be judged by the general public and a panel of experts. Tunstall will pick the final winners.

The winner will have the once-in-a-lifetime chance to professionally develop his or her musical talent and skills, including the opportunity to perform in live showcase events in London, by receiving a free scholarship for the Institute’s one-year Higher Diploma course in London, which will commence on October 6, 2008. This prize is worth almost $10,000.

Two runners-up will receive the opportunity to attend the same course at a discounted cost and prizes from the competition sponsors.

“It’s important that the art of songwriting is respected just as much as the ability to perform and play on stage,? said Tunstall about the competition. “It’s about time there was a competitive platform for young songwriters to win the chance to spend a year honing their craft. It’s a great opportunity.?

Applicants can upload their videos to www.shurecreativeaward.com beginning May 30, 2008. The contest closes on July 13, 2008. For further details on entry guidelines, terms and conditions, or for further information visit www.shurecreativeaward.com.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice wherever audio performance is a top priority: on concert stages, in recording studios, at radio and television networks, and in public address systems in houses of worship, meeting facilities, and other venues.

Shure Incorporated corporate headquarters are located in Niles, IL in the United States. Regional sales and marketing offices are located in: Germany, The United Kingdom, Japan, China, and Hong Kong.

About The Institute of Contemporary Music Performance

The Institute is widely recognized as Europe’s finest school of modern music. Established almost 25 years ago, the Institute has been developing and delivering cutting-edge courses to students of contemporary music for longer than any other UK-based school. Originally known as the Guitar Institute, the school has built its reputation on providing world class teaching using the very best teachers and state-of-the-art facilities. It now offers a range of professional courses including a three-year Degree (BMus), a fully-funded one-year Diploma, a specialist one-year Higher Diploma, plus a wide portfolio of part-time courses designed to meet a variety of training needs for guitarists, bass players, drummers, and vocalists. Past or present Institute students can be found everywhere, touring with the likes of Katie Melua and Moby, playing with bands like Radiohead and Babyshambles and artists like KT Tunstall and Beverley Knight, and also working as teachers all over the world.

About Playmusic Pickup

Playmusic Pickup is a unique, monthly, and free title, put together for members of unsigned bands, singer/songwriters with big dreams and newcomers to music. From gear reviews of all the latest guitars, basses, amps, software, Pas, and studio gear to interviews with the biggest bands in the world, Playmusic Pickup provides advice to anyone whose dream is to ‘make it.’ It’s free in all good music stores, so pick up a copy today and get on the road to glory!

Mike Lohman
Shure Incorporated

Gregory A. DeTogne
Gregory A. DeTogne Public Relations

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