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SE2 LABS SIGNS COASTAR AS MANUFACTURER’S REP FOR MARINE ELECTRONICS INDUSTRY

Customizable, all-in-one integrated home theater console saves considerable space and combats stability and power issues that plague luxury yachts.

Draper, Utah – May 28, 2008 – SE2 Labs today announced the signing of Coastar Marketing, Inc., as the exclusive manufacturer’s representative for its Integrated Theater Console (ITC One) in the high-end luxury yacht segment. Located in Orange Park, Fla., Coastar Marketing represents the finest high-tech marine electronics manufacturers and products in the world.

“Luxury yachts provide a unique set of challenges that most electronics and home theater products are ill-equipped to handle,? said Coastar CEO Brad Good. “The ITC One piqued my interest because of its simplicity of installation and operation, as well as its compactness, which makes it ideal for marine settings.?

The ITC One is a complete, turn-key home theater system that is tested and pre-calibrated before being shipped. The installer simply connects the ITC One to speakers as well as a video and power source and the system is fully operational. The ITC One takes up half the space of a similarly equipped A/V system comprised of various standalone components and costs as much as $10,000 less. Furthermore, because the ITC One is an integrated product, three of the most common A/V problems (overheating, stabilization and power management) are solved through SE2 Labs’ innovative internal design techniques. Those three problems often are amplified in marine settings because of constant, unpredictable movement, lack of space and the reliance on generator or battery-based power.

“While we didn’t design the ITC One specifically for yachts, it’s an obvious fit,? said SE2 Labs CEO Mike Pyle. “We’re thrilled that Coastar, a company with great vision, recognizes the potential the ITC One represents for its customers and, ultimately, its bottom line.?

The ITC One is a customizable, high-performance theater console that pre-integrates industry-leading technologies to provide a premium home theater experience. Every ITC One includes DIRECTV® high-definition DVR, Dish Network® DVR or national cable providers’ DVR (including Comcast, Time Warner, Cox Cable and more), AMX NetLinx® Control System, Bryston pre-amp processor with surround sound processor, IcePower high-end D-class amplifiers, Vidikron video processor, Apple Video iPod dock, proprietary remote control, Microsoft Xbox 360 (with Windows Media Center access), Transparent Cable power conditioning, Transparent cabling and cable harness and an anti-noise/vibration system.
Optional features include Blu-ray drive, Apple TV® and Nintendo Wii™.

The ITC One has an MSRP of $25,000. For more information about the ITC One or SE2 Labs, please visit www.SE2labs.com. For more information on Coastar Marketing, Inc. please visit www.coastar.net.

About SE2 Labs
SE2 Labs is the innovator behind the ITC One (Integrated Theater Console), the world’s first personalized, compact, all-in-one, plug-and-play home entertainment system. Designed to simplify the installation and enjoyment of high-end home theater systems, the ITC One integrates a variety of best-in-breed components, including a high-def player, audio, video, gaming, control devices, and more—all built into a single, compact box. The brainchild of Michael Pyle, former owner of high-end custom installation firm Aurant, SE2 Labs is headquartered in Draper, Utah.

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