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Triveni Digital and Innovative Ink Southwest Distributor Deal for Ensignia™ Lobby Digital Signage System

PRINCETON, N.J. — June 17, 2008 — Triveni Digital, a subsidiary of LG Electronics Inc., today announced that Innovative Consulting and Marketing will represent the company’s Ensignia™ Lobby digital signage solution within the Arizona and Southern Nevada markets. With offices in Scottsdale, Tucson, and Las Vegas, Innovative is positioned to provide experienced sales and support for Triveni Digital’s reliable, flexible, and cost-effective Lobby stand-alone digital signage solution.

“The all-in-one Ensignia Lobby solution from Triveni Digital provides an economical, space-saving, and easy-to-install solution for high-quality content display in a broad range of applications,” said Paul Brown, principal in charge of sales at Innovative. “Ensignia Lobby minimizes the cost and complexity of deployment while ensuring outstanding display of virtually any content type. This turnkey solution offers intuitive functionality and simple utility that make it easy for our customers to leverage the power of digital signage.”

Lobby is intended for digital signage installations in regional banks, convenience stores, wireless/telco stores, emergency network services, houses of worship, public works facilities, real estate and tourism offices, and doctor and dentist offices, among others. Everything needed for a complete digital signage system comes in Lobby’s single-box solution, which simply requires the user to install the screen, plug in the power cable, and connect an existing PC to the system to run its MediaManager application. Lobby supports ad insertion and multiple-quadrant viewing, and the system also can be configured to display live video via IP (digital) streaming or set-top box.

“Innovative has built a reputation for providing quality audio and video solutions to the Southwest, and we’re pleased to be working with the company to increase Ensignia Lobby sales and support in this region,” said Ralph Bachofen, senior director of product management and marketing at Triveni Digital.

More information about the Ensignia Lobby digital signage system and other Triveni Digital products is available at www.TriveniDigital.com.

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Innovative Consulting and Marketing
Innovative Consulting and Marketing was established as a rep firm to provide quality representation and service to dealers and distributors in the Arizona and Southern Nevada markets. The company specializes in high-quality products with higher-than-average profit potential for dealers. The professionals at Innovative Consulting and Marketing have more than 50 years of combined experience in the consumer electronics field. More information is available at www.innovativeconsult.com.

About Triveni Digital
Triveni Digital, Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in digital television streams. Triveni Digital’s products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at www.TriveniDigital.com.

Note to Editors: When referring to Triveni Digital, please use the complete company name, “Triveni Digital.” Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.

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