A virtual press conference from Sound & Video Contractor

SE2 Labs Road Tour Rolls Across the U.S.

itcone150.jpgLuxurious, all-in-one theater console will be discussed and demonstrated for A/V dealers in five major metropolitan hubs, beginning June 26 in Dallas.

Draper, Utah – June 23, 2008 – SE2 Labs, manufacturer of the groundbreaking Integrated Theater Console (ITC One), is embarking on a five-city U.S. dealer education and recruitment tour, starting on June 26 in Dallas.

At each stop on the tour, SE2 Labs will host demos and information sessions aimed at educating dealers about the award-winning ITC One. The customizable, comprehensive product, the first of its kind for the residential A/V installation industry, greatly simplifies the process of choosing, integrating, installing and using a wide variety of home entertainment components. The ITC One provides a profitable and repeatable install model for dealers.

“It’s hard for A/V installers to grasp what SE2 Labs has achieved with the ITC One unless they experience it firsthand,? said ITC One inventor and SE2 Labs CEO Mike Pyle. “Once they do, they can see how this ambitious product can add great value to their businesses based on the high-margin, low-labor installation model the ITC One enables. Bottom line, we remove the guesswork, the integration headaches, and the time-consuming calibration and configuration processes from the custom installation equation so our dealers can concentrate on creating their next profitable jobs.?

The ITC One is a customizable, high-performance theater console that pre-integrates industry-leading technologies to provide a premium home theater experience. Every ITC One includes DIRECTV® high-definition DVR, Dish Network® DVR or national cable providers’ DVR (including Comcast, Time Warner, Cox Cable and more), AMX NetLinx® Control System, Bryston pre-amp processor with surround sound processor, IcePower high-end D-class amplifiers, Vidikron video processor, Apple Video iPod dock, proprietary remote control, Microsoft Xbox 360 (with Windows Media Center access), Transparent Cable power conditioning, Transparent cabling and cable harness and an anti-noise/vibration system.
Optional features include Blu-ray drive, Apple TV® and Nintendo Wii™.

Each dealer event will be held at an upscale urban hotel that appropriately reflects the luxurious nature of the ITC One. The tour schedule is as follows:

June 26, 5-8p.m. – Dallas, TX – W Hotel Dallas – 2440 Victory Park Lane
July 17, 5-8p.m. – Seattle, WA – Hotel 1000 – 1000 1st Avenue
July 24, 5-8p.m. – Chicago, IL – W Hotel Chicago – 172 West Avenue
August 7, 5-8p.m. – New York, NY – TBD
August 14, 5-8p.m. – Atlanta, GA – W Atlanta Midtown – 188 14th Street, NE Atlanta

Dealers interested in attending any of the events should contact Al Jensen at ajensen@se2labs.com or 801.386.5926.

The ITC One has an MSRP of $25,000. For more information about the ITC One or SE2 Labs, please visit www.SE2labs.com.

About SE2 Labs
SE2 Labs is the innovator behind the ITC One (Integrated Theater Console), the world’s first personalized, compact, all-in-one, plug-and-play home entertainment system. Designed to simplify the installation and enjoyment of high-end home theater systems, the ITC One integrates a variety of best-in-breed components, including a high-def player, audio, video, gaming, control devices, and more—all built into a single, compact box. The brainchild of Michael Pyle, former owner of high-end custom installation firm Aurant, SE2 Labs is headquartered in Draper, Utah.

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