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HOW TO GROW YOUR BUSINESS IN DIGITAL SIGNAGE

Newest NSCA MIB studies trends and usage in application

CEDAR RAPIDS, IA, July 14, 2008 — Learning how to sell digital signage systems, understanding digital signage software and calculating the cost and benefit of the market are the primary areas needed for success in the digital signage industry, according to the Q3 NSCA Market Intelligence Briefings™ (MIB) — Digital Signage Trends in the Commercial Electronic Systems Industry.

“The outlook for digital signage is positive,? said Senior Director of Member Services, Jodi Montgomery. “NSCA members involved in digital signage who responded to the survey said they anticipated projects to increase this year. In fact, the survey indicated a growth rate of 45 percent for 2008.?

More than 67 percent of systems contractors/integrators and 80 percent of independent technical/design consultants were involved in digital signage projects last year.

The report polled and split out two distinct elements of the industry: systems contractors/integrators and independent technical/design consultants. The primary venues and markets for both groups include corporate and industrial, universities and colleges, houses of worship, and hotels/convention centers.

Among other areas, the report details market demand, multi-line channels involving digital signage, typical systems for display screens, obstacles to market involvement, and necessary skills and knowledge for increased participation in digital signage.

For more information about specific details of the report visit www.nsca.org/mib or to become an NSCA member to access to the MIB series, visit www.nsca.org/join.

About NSCA
NSCA is the leading not-for-profit association representing the commercial electronic systems industry. With more than 2,500 member companies worldwide, the National Systems Contractors Association is a powerful advocate of all who work within the low-voltage industry, including systems contractors/integrators, product manufacturers, consultants, sales representatives, architects, specifying engineers and other allied professionals. NSCA is dedicated to serving contractor members and all channel stakeholders through education, advocacy, outreach and member services. NSCA
University offers a variety of courses on topics such as project management, business,
sales, design and technical knowledge. Courses are delivered through a variety of methods including conferences, regional trainings, online learning and webinars. NSCA works in conjunction with a variety of industry partners to provide relevant and meaningful education and certification programs. It also provides leading industry research and market intelligence, insurance solutions, the industry’s most comprehensive manual of practice, Essentials of Systems Integration™ and other business tools. For more information, visit www.nsca.org.

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