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A virtual press conference from Sound & Video Contractor

INVENTION OF ROSWELLITE EXPECTED TO PRODUCE RAPID GROWTH IN RIBBON MIC SEGMENT

naked_eye_roswellite.jpgASHLAND, MASSACHUSETTS – JULY 28, 2008: Soundwave Research Laboratories, Inc., producers of Crowley and Tripp Ribbon Microphones, today announced that it expects rapid market growth in the ribbon microphone category, primarily due to its invention and introduction of the new nanomaterial “Roswellite(tm)” that overcomes the long standing durability problems inherent in all previous ribbon microphones.

“The invention of Roswellite is a breakthrough that was made possible through a concentrated materials development program alongside a focused product and market development mission,” said Robert J. Crowley, president of the company. “What was once a niche segment, is poised to grow and compete head-to-head with condenser and dynamic microphones for virtually any sound pickup application – and now is growing at a very rapid rate of over twenty-percent annually.”

Crowley also thinks that the status quo will soon be eclipsed. “Ribbon technology is finally durable, repeatable and manufacturable in modern production environments to maintain the highest quality standards,” he said. “The larger manufacturers have avoided the service problems that are associated with the “foils.” Roswellite is so much stronger, and yet produces a sound as good or better than traditional, but fragile, materials.”

Chris Regan, product manager of Crowley and Tripp Ribbon microphones, sees a quadrupling of the ribbon market in a relatively short time. “Most current ribbon microphones are sold through smaller sales channels and serve minor markets, but all that has changed with the introduction of Roswellite. Ribbons have gone from a “nice to have” to a “must have,” he said. Regan asserts that the market potential is quite large, claiming every musician with a computer who wants to make a high-quality recording represents a possible customer, and observed that ribbon microphones are increasingly becoming the preferred tool of choice for many vocalists, guitarists, percussionists, as well as traditional string and brass musicians. “We are experiencing a very rapid change where skilled artists select all of their instruments, including the specific recording gear,” he added.

Hugh Tripp, co-founder of Soundwave, made additional observations based on his experience making precision medical devices. “The Roswellite material obsoletes the old materials, and we are seeing that our customers are readily accepting it,” he remarked. “It was time for an improvement, and this is the first fundamental improvement to any of the major microphones types in several decades. We are in a happy place today.”

Crowley and Tripp Microphones are made in Ashland Massachusetts by people who know the art and science of acoustics. Roswellite-equipped ribbon microphones include Naked Eye Roswellite ($1,295) and el Diablo ($2,750) premium ribbon microphones.

http://www.soundwaveresearch.com/index_proaudio.html

(PHOTO CAPTION) Soundwave’s Robert Crowley reports that sales of new Roswellite-equipped ribbon microphones, such as Naked Eye Roswellite, shown here, quickly shot past sales of all of the old “foil” type ribbons.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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