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A virtual press conference from Sound & Video Contractor

Emerging Technology Distributor Capitol Sales Company Identifies Hot Trends for Custom Installers

DENVER, Sept. 3, 2008—Many companies are looking for ways to keep their businesses healthy and viable in the midst of the struggling economic forecast. And custom installers are no different. Capitol Sales Company has outlined five reasons why custom installers are in a great position to grow their business by taking advantage of current technology trends.

1.) Portability
No matter where they are, consumers want their digital technology in hand. Sometimes they want portability from room to room in the home…from computer to television, from IPod to stereo. If they are traveling, they want their digital electronics on airplanes or in the car, and when they arrive at their destination, they want the ability to plug in at the beach house or resort. Offer your existing customers electronics packages that can meet their needs for portability and integration when they are at home.

2.) Staycations
With more people choosing to stay home rather than spending money to travel, many homeowners are expanding their entertainment experience. Tap into your existing customer base and offer “packaged solutions? that make it simple for them to say “yes? to upgrading their digital lifestyle.

3.) Home Networking
Homeowners are looking for solutions that merge web with home entertainment as online gaming continues to gain in popularity, online video expands and social networking becomes core to the daily experience. In fact, a new study by Parks Associates, a market research firm that focuses on digital lifestyles, says that home networking will reach 168 million households worldwide by the end of 2008. This growth lays the foundation for expansion of multimedia services. Parks Associates reports that by 2012 over one-third of networked systems worldwide will have entertainment or multimedia functionality. Look for additional revenue opportunities to integrate new technology into these home networks such as web security cameras for the home or business.

4.) Outdoor Living
Open any magazine or retail flier and you’re likely to see a promotion for outdoor living—from furniture, rugs and grilling centers to ponds, waterfalls and landscape lighting—all accessories that transform outdoor areas into additional living spaces. Entertainment can be an important component to the outdoor experience. Offer sound packages with wireless speaker systems and other technology that provides digital entertainment in the outdoor living environment.

5.) Home theater PCs
There is a growing trend for PCs to serve as the core for home theater systems. Of the 83 million U.S. households owning at least one PC, between 1.5 and 2 million that are using those PCs in home theater systems according to Parks Associates, and that number is expected to grow. Develop an offering that incorporates the PC into a complete home entertainment system with a DVD player and sound system.

To learn more about Capitol Sales Company, visit www.capitolsales.com, call 1-800-INSTALL (467-8255) or e-mail info@capitolsales.com.

Capitol Sales Company partners with system integrators and low-voltage installers as an emerging technology distributor. We offer solutions from over 125 leading manufacturers in home theater, telephone systems, integrated home systems and commercial A/V. Installers nationwide depend on our multi-branded system design, expert technical support and application-based education. Visit www.capitolsales.com to research and order over 5,000 products and access Knowledge Base, an on-line resource featuring useful manufacturers’ diagrams, charts, formulas and configurators.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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