A virtual press conference from Sound & Video Contractor

FIRST AUDIO UNDERGROUND™ ROADSHOW A SMASHING SUCCESS

aur_sacramento_08.JPGLAS VEGAS, NEVADA: The well-attended, successful, inaugural Audio Underground Roadshow (AUR), held at The Hangar Studio in Sacramento, California on September 6, 2008 proved that given the right mix of audio inventors/manufacturers, top-name audio pros and showcasing quality gear, really does attract end-users. Attendance at the first show was well over one hundred qualified local audio professionals, which far exceeded expectations.

This new, traveling roadshow, organized and sponsored by TransAudio Group of Las Vegas, is the first of six annual shows to crisscross the US.

Noted Brad Lunde, president of TransAudio Group, “I’ve wanted to start the Audio Underground Roadshow for years. After listening to questions from end-users, I knew there was an audience that would respond to a local show where asking questions to some of the most innovative and successful people in pro audio, and picking up insider information, would be virtually irresistible. The response to out first event was overwhelming. To me, this is an indication of where the market is headed and how to effectively reach it. Due to the lack of local dealers, it’s our job to take the gear to the market rather than let the market find us.”

TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.

www.transaudiogroup.com

PHOTO CAPTION The first Audio Underground(tm) Roadshow held on September 6th at The Hangar Studio in Sacramento, California was attended by over one hundred end-users who interacted with many of the top audio pros in the industry, including: (standing) Richard Bowman (TransAudio Group), Ryan Hewitt (Recording Engineer), Paul Wolff (Tonelux), Tim Spencer (TRUE Systems), Geoff Daking (Daking Audio), David Bock (Bock Audio), Todd Peterson (TransAudio Group); (seated) Brad Lunde (TransAudio Group), Peter Montessi (A Designs), George Massenburg (GML), Bryce Gonzales and John Baccigallupi from The Hangar Studio.

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