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A virtual press conference from Sound & Video Contractor

Midas PRO6 launches in U.S.

midas_pro6_us_launch.jpgA veritable who’s who of audio professionals from across the U.S. flew in to Minneapolis, Minnesota on September 10th to attend the two-day U.S. launch of the new Midas PRO6 digital console — perhaps the most eagerly anticipated pro audio product launch of the year. This was the latest in a world-wide program of global launch events for the new Midas console.

Having raised the bar with the flagship XL8 system, the introduction of the PRO6 brings Midas digital technology to a more compact size and price point. The PRO6 has been introduced to the world as “digital, with Heritage?, invoking the legacy of its industry-standard analog predecessor the Heritage 3000 while taking Midas deeper into the digital realm.

The launch took place at the MYTH concert venue, where three PRO6 consoles were demo’d through the club’s Electro-Voice X-Line sound system in a 5.1 listening environment. Guests had plenty of hands-on time with the PRO6 and the response to the system’s feature set, work surface, and sound quality was uniformly enthusiastic. Judging by the buzzing cell phone and email traffic during breaks, tour riders and installations around the world will soon be spec’d with the PRO6.

One of the launch attendees was Front of House Engineer Nigel Paul, whose credits include progressive rock luminaries Dream Theater, guitar virtuosi Steve Vai and Joe Satriani, and Avenged Sevenfold, amongst many others. Paul offered some thoughts on the new Midas: “Finally, after several years of treading digital water, I can fully embrace a digital console with a clear conscience. With the PRO6 I know I’m not surrendering even half-a-percent of the sound quality of my long-favored XL4 for all the functionality that I acquire from a digital mixing system. Sonically, operationally, ergonomically, and aesthetically the PRO6 Live Audio System is a masterpiece. Plus, it’s a Midas, offering everything the name implies in terms of reliability, engineering, design excellence, factory support, and musical pedigree. My sincerest congratulations to everyone involved in the creation of such a landmark product?.

The European unveiling of the PRO6 took place at the PLASA show in London during the first week of September, where four PRO6 systems were the stars of the show, keeping Midas booth packed with wide-eyed visitors. The PLASA launch of the PRO6 marked one of the most successful show debuts in the company’s history, with a slew of orders — including those from leading rental companies Britannia Row and SSE, who each purchased six.

PRO6 will also be introduced at the upcoming shows:

LDI (Las Vegas, Oct 24-26, Technologies for Worship Booth #2176, South Hall)

WFX (Worship Facilities Expo, Houston, Nov 6-7, Booth #1001)

To learn more about the PRO6, please visit: www.midasconsoles.com

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Click here for more photos.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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