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Barix Appoints Marcel Van Der Meijs As VP Of Sales And Marketing

New position created to drive Audio over IP business into new markets, generate OEM opportunities

ZURICH, SWITZERLAND, October 20, 2008 — Barix AG, a pioneer in IP-based audio, intercom, control, and monitoring, announces the appointment of Marcel van der Meijs as VP of Sales and Marketing effective immediately. Based in the Netherlands, Marcel will focus on increasing sales-driven activities for Barix on a global basis.

Marcel comes to Barix with more than 20 years of experience in international sales & marketing in the security and network industry, including high-ranking positions within Lantronix International and HID Corporation. In addition to worldwide sales, Marcel will leverage his vast experience in OEM initiatives to increase brand recognition of Barix Audio over IP technology, and develop new applications for existing Barix products.

“Audio over IP is becoming more relevant every day, and it’s important to generate direct sales and OEM applications in new markets beyond where Barix has been traditionally strong,? said van der Meijs. “Barix is a very product-driven organization and has a feature-rich toolbox that can service a multitude of niche markets. The challenge is to proactively communicate how IP Audio is relevant to these many different markets, and how Barix can meet their business and technical requirements.?

Barix products are used extensively in markets where Audio over IP distribution is prevalent, including security, education, entertainment, transportation, in-store media, and radio broadcast. The versatility of its products, including its range of IPAM modules, makes Barix Audio over IP technology highly attractive to OEM product developers in these and other markets worldwide.

“Marcel’s extensive experience in OEM business development and sales team management made him the ideal candidate for this new position within Barix,? said Johannes G. Rietschel, CEO and Founder of Barix. “He will ensure that our current distribution model prospers and grows through enhanced focus on global sales. In addition, Marcel will work proactively with new customers who wish to move away from box products and into OEM development. The key is to ensure that Barix brand recognition remains strong in our key markets while we grow into new markets. We are very pleased to announce the addition of Marcel to the Barix team.?

All Barix products are inexpensive, low-power devices that are scalable to the growth of the operation; offer reliability through a PC-FREE design with no moving parts; and serve as a flexible platform for integration into virtually any operation requiring audio transport and delivery. Barix also offers programmable software to engineers and end users for universal custom programming.

About Barix AG (www.barix.com)

Barix AG, headquartered in Zurich Switzerland, specializes in research and development of state of the art IP based communication and control technology. Barix products are stand-alone and able to remotely connect worldwide over standard networks / Internet offering new and improved solutions to the professional audio distribution, communication and automation industry. Barix products provide solutions in audio over IP (audio distribution and monitoring, communication, security) and automation (remote controlling, monitoring and maintenance).

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