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Magenta Research Expands Worldwide Presence by Adding Leading Partners to International Distribution Channel

Magenta ResearchNew Milford, CT, October 29, 2008 – Magenta Research, the recognized industry leader in video/audio/serial signal distribution and switching over CatX cable and optical fiber, announces the addition of new distribution partners that will further strengthen Magenta’s international sales channel.

The partners were added in response to increasing worldwide demand for Magenta products, including the 2,000 foot (610m), 1080p-capable MultiView™ XR-2000 UTP receiver and the market-leading Mondo Matrix™ UTP switch, which is configured in increments of 16 inputs/outputs from 16×16 to 256×512.

Kamran Ahmad, Magenta’s Director of International Sales, stated, “We are thrilled to have Magenta’s leading performance AV distribution products offered side-by-side with the high quality complementary products offered by each of these partners.?

Magenta’s new distributors, all market leaders in their respective regions, are:

· 3G Electronics: Italy
· EAVS: France
· Electrosonic SA: South Africa, Angola, Namibia, Botswana, Zambia, Zimbabwe, Lesotho, Swaziland, Tanzania, Mauritius & Malawi
· Mindstec: Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, Kuwait, India & Pakistan

“We are proud to add Magenta Research products for Digital Signage applications to 3G Electronics’ product portfolio,? said Sergio Gallo Gorgatti, 3G Electronics CEO. “With Magenta’s renowned innovation our customers can distribute high quality video, audio and serial data over UTP at unmatched performance levels.?

“EAVS is very excited to add Magenta’s AV signal distribution products to our extensive range of audio-visual solutions,? added Christophe Botteri, Managing Director, EAVS. “Combined with other world renowned products in our portfolio, Magenta’s best in class offering further strengthens EAVS’ position as a one-stop shop for audio-visual equipment needs.

“Electrosonic SA is delighted to be Magenta’s distributor in Southern Africa and other select African territories,? offered Muller Steyn, Electrosonic Product Manager. “Magenta is without any doubt the logical choice for video, audio and signal distribution solutions, which further complements our existing portfolio at the top end of the market?.

Syed Abdul Wahab, Mindstec Director stated, “We are very pleased to align with and promote Magenta products as they complement our current business model and will allow our dealers and channel partners to easily identify the right solution for signal management.?

About 3G Electronics Srl:
3G Electronics, based in Milano has been serving the Italian market since 1969. Well known in the hi-tech Italian area for its experience, technical background and relationship with first class brands, 3G Electronics distributes state of the art professional graphics/visualization/multi-display products and technologies. Effective in 2007, 3G Electronics began reinforcing its mission by offering more advanced solutions to the emerging public information display and digital signage markets.

About EAVS:
EAVS (Equipements Audiovisuels et Systèmes), a publicly traded company with primary operations in France, specializes in the distribution of audiovisual equipment intended for television and radio broadcast markets, video surveillance and the domestic sector.

About Electrosonic:
Electrosonic is Southern Africa’s leading supplier of audio, video and lighting control solutions. In addition to featuring the industry leading technologies to solve customers’ problems cost-effectively, Electrosonic continuously strives to offer unparalleled service levels to customers.

About Mindstec Distribution:
Mindstec is a leading distributor of audio visual and convergent technology products. Headquartered in the Dubai Airport free zone with offices in India, Mindstec covers the EMEA region through channel base across Middle East, Africa and Indian subcontinent. Mindstec represents several industry leading, world recognized brands and manufacturers to satisfy customer needs in their region.

About Magenta Research:
Magenta Research is the industry-recognized leader in the adaptive distribution and switching of video/audio/control signals over CatX cable, DVI over fiber and/or Cat6 and more recently, HDMI over Cat6. Over ten years, Magenta has developed the highest-performance, broadest and most flexible video-over-CatX product line, the MultiView™ Series. The company utilizes proprietary technologies to enable WUXGA/1080p video distribution at 2,000 feet (610m). MultiView Series transmitters, receivers, switchers and distributive systems have been installed in a large variety of A/V applications, especially dynamic signage for retail, airport, fast food, museum, casino, theatre, courtroom and corporate applications. In 2006, Magenta introduced the Mondo Matrix, the first multimedia Cat5 matrix switcher that can be scaled incrementally from 16×16 to 256×512. The Mondo has quickly become the new standard for larger-scale video plus audio and/or serial matrix switching. In 2006, Magenta launched the Infinea DVI Series and an industry-first – unlimited DVI extension over optical fiber and/or Cat6 using digital signal repeaters at 10km of fiber or 600 ft. (183m) of Cat6. Based in Connecticut, USA, Magenta utilizes a network of international distributors, manufacturers’ representatives and resellers to market its enabling technology worldwide.

Mark Rocha
Marketing & Communications Manager
Magenta Research
128 Litchfield Rd.
New Milford, CT 06776

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